Brandwave

Fuze Tea vs Gold Peak:Which is more popular?

In September 2026, Fuze Tea had more branded searches than Gold Peak among iced tea brands worldwide. Fuze Tea had about 165,000 branded searches, while Gold Peak had 26,900. Fuze Tea made up 43.5% of all iced tea brand searches we track, and Gold Peak accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about iced tea brands, Gold Peak appeared in all four answers and Fuze Tea in none.

Among iced tea brands worldwide in September 2026

Who do people search for more?

Fuze Tea, about 6 searches for every 1 for Gold Peak

Fuze Tea 165K searchesGold Peak 26.9K searches

Who does AI mention more?

Gold Peak, mentioned in every answer we collected

Gold Peak in 4 of 4Fuze Tea in 0 of 4

Who does AI recommend more?

Gold Peak, the only one of the two named

Gold Peak first in 4Fuze Tea never named

Follow Fuze Tea vs Gold Peak and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top iced tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gold Peak appeared in all four answers. Fuze Tea did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pure Leaf1st
  2. Gold Peak2nd
  3. Tejava3rd
  4. AriZona4th
  5. Snapple5th
  6. Lipton6th
  7. Fuze Tea–
  8. Nestea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pure Leaf4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gold Peak4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tejava3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AriZona2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lipton1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Snapple1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fuze Tea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nestea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about iced tea brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fuze Tea or Gold Peak more popular in search?

This chart shows how often people search Google for Fuze Tea and Gold Peak by name. Each line represents a brand's share of searches for all eight iced tea brands we track, month by month, from English-language searches worldwide.

Fuze Tea and Gold Peak among iced tea brands worldwide, by month

Share of searches by month for Fuze Tea, Gold Peak. The figures are in the table below the chart.

View monthly share of searches table
MonthFuze TeaLiptonAriZonaPure LeafGold PeakNesteaTejavaSnapple
Oct 202555.8%16.8%13.7%6.1%5%1.8%0.45%0.3%
Nov 202537.8%25.4%16.9%9.2%6.8%2.8%0.67%0.45%
Dec 202537.9%25.4%17%8.3%7.6%2.8%0.53%0.45%
Jan 202637.5%25.2%16.8%9.1%7.5%2.8%0.67%0.44%
Feb 202638.2%21%21%8.4%7.6%2.8%0.68%0.37%
Mar 202642.4%19%19%8.4%6.9%3.1%0.74%0.41%
Apr 202646.6%17.2%17.2%8.4%6.2%3.4%0.56%0.37%
May 202646.5%17.1%17.1%8.4%6.2%3.4%0.67%0.56%
Jun 202648.3%17.8%14.5%7.9%6.5%3.6%0.7%0.7%
Jul 202649.6%18.2%12.2%8.1%6.6%3.6%0.71%0.89%
Aug 202648%17.7%14.4%7.9%7.1%3.5%0.86%0.57%
Sep 202643.5%19.5%16%8.7%7.1%3.9%0.77%0.5%

How has the Fuze Tea and Gold Peak comparison changed over the last 12 months?

3 findings
  • Fuze Tea was ahead of Gold Peak in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fuze Tea’s share of searches among iced tea brands worldwide moved from 55.8% to 43.5%, and its estimated monthly branded searches moved from 301K to 165K.
  • Across the 12 months ending September 2026, Gold Peak’s share of searches among iced tea brands worldwide moved from 5% to 7.1%, and its estimated monthly branded searches held steady at 26.9K.

How did search popularity change for iced tea brands worldwide in September 2026?

2 changes
  1. In September 2026, Fuze Tea lost share of searches among iced tea brands worldwide, from 48% to 43.5%.

  2. Gold Peak’s share of searches among iced tea brands worldwide has gained ground for 3 months in a row, from 6.5% to 7.1% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fuze Tea’s and Gold Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fuze Tea

1 branded search term

  • fuze tea

Gold Peak

2 branded search terms

  • gold peak
  • gold peak tea

How the Brand Demand Index is measured

Other head-to-heads among iced tea brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.