Lipton vs Pure Leaf:Which is more popular?
In September 2026, Lipton had more branded searches than Pure Leaf among iced tea brands worldwide. Lipton had about 74,000 branded searches, while Pure Leaf had 32,900. Lipton made up 19.5% of all iced tea brand searches we track, and Pure Leaf accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about iced tea brands, Pure Leaf appeared in all four answers and Lipton in one. Pure Leaf was mentioned before Lipton in every answer.
Who do people search for more?
Lipton, about 2 searches for every 1 for Pure Leaf
Who does AI mention more?
Pure Leaf, mentioned in every answer we collected
Who does AI recommend more?
Pure Leaf, named ahead of Lipton in every answer
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Top iced tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Pure Leaf appeared in all four answers. Lipton was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Pure Leaf was listed before Lipton in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pure Leaf4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gold Peak4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tejava3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
AriZona2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Lipton1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Snapple1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fuze Tea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nestea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about iced tea brands
4 answers
Asked ChatGPT
“Which iced tea brand should I buy?”
Asked ChatGPT
“What are the best iced tea brands?”
Asked ChatGPT
“What's the best iced tea brand for cold refreshment?”
Searched Google, AI Overview
“iced tea brands”
Searched Google, AI Overview
“best iced tea”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lipton or Pure Leaf more popular in search?
This chart shows how often people search Google for Lipton and Pure Leaf by name. Each line represents a brand's share of searches for all eight iced tea brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lipton, Pure Leaf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fuze Tea | Lipton | AriZona | Pure Leaf | Gold Peak | Nestea | Tejava | Snapple |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 16.8% | 13.7% | 6.1% | 5% | 1.8% | 0.45% | 0.3% |
| Nov 2025 | 37.8% | 25.4% | 16.9% | 9.2% | 6.8% | 2.8% | 0.67% | 0.45% |
| Dec 2025 | 37.9% | 25.4% | 17% | 8.3% | 7.6% | 2.8% | 0.53% | 0.45% |
| Jan 2026 | 37.5% | 25.2% | 16.8% | 9.1% | 7.5% | 2.8% | 0.67% | 0.44% |
| Feb 2026 | 38.2% | 21% | 21% | 8.4% | 7.6% | 2.8% | 0.68% | 0.37% |
| Mar 2026 | 42.4% | 19% | 19% | 8.4% | 6.9% | 3.1% | 0.74% | 0.41% |
| Apr 2026 | 46.6% | 17.2% | 17.2% | 8.4% | 6.2% | 3.4% | 0.56% | 0.37% |
| May 2026 | 46.5% | 17.1% | 17.1% | 8.4% | 6.2% | 3.4% | 0.67% | 0.56% |
| Jun 2026 | 48.3% | 17.8% | 14.5% | 7.9% | 6.5% | 3.6% | 0.7% | 0.7% |
| Jul 2026 | 49.6% | 18.2% | 12.2% | 8.1% | 6.6% | 3.6% | 0.71% | 0.89% |
| Aug 2026 | 48% | 17.7% | 14.4% | 7.9% | 7.1% | 3.5% | 0.86% | 0.57% |
| Sep 2026 | 43.5% | 19.5% | 16% | 8.7% | 7.1% | 3.9% | 0.77% | 0.5% |
How has the Lipton and Pure Leaf comparison changed over the last 12 months?
3 findings
- Lipton was ahead of Pure Leaf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lipton’s share of searches among iced tea brands worldwide moved from 16.8% to 19.5%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Pure Leaf’s share of searches among iced tea brands worldwide moved from 6.1% to 8.7%, and its estimated monthly branded searches held steady at 32.9K.
How did search popularity change for iced tea brands worldwide in September 2026?
2 changes
In September 2026, Lipton gained share of searches among iced tea brands worldwide, from 17.7% to 19.5%.
In September 2026, Pure Leaf gained share of searches among iced tea brands worldwide, from 7.9% to 8.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lipton’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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