Nestea vs Pure Leaf:Which is searched more?
In August 2026, Pure Leaf had more branded searches than Nestea among iced tea brands worldwide. Pure Leaf was estimated to have 32.9K branded searches compared to Nestea’s 14.8K, and held an 8.5% Share of Search versus Nestea’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nestea or Pure Leaf?
Compare the iced tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pure Leaf, Nestea. The figures are in the table below the chart.
View monthly share of search table
| Month | Pure Leaf | Nestea |
|---|---|---|
| Oct 2025 | 6.5% | 1.9% |
| Nov 2025 | 10% | 3% |
| Dec 2025 | 9% | 3% |
| Jan 2026 | 10% | 3% |
| Feb 2026 | 9.1% | 3.1% |
| Mar 2026 | 9.1% | 3.4% |
| Apr 2026 | 9% | 3.7% |
| May 2026 | 9% | 3.7% |
| Jun 2026 | 8.5% | 3.8% |
| Jul 2026 | 8.8% | 3.9% |
| Aug 2026 | 8.5% | 3.8% |
| Sep 2026 | — | — |
How has the Nestea and Pure Leaf comparison changed over the last 12 months?
3 findings
- Pure Leaf was ahead of Nestea in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nestea’s estimated Share of Search among iced tea brands worldwide moved from 1.9% to 3.8%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 11 months ending August 2026, Pure Leaf’s estimated Share of Search among iced tea brands worldwide moved from 6.5% to 8.5%, and its estimated monthly branded searches held steady at 32.9K.
How did search popularity change for iced tea brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Nestea worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nestea’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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