Brandwave

Pure Leaf vs Tejava:Which is more popular?

In September 2026, Pure Leaf had more branded searches than Tejava among iced tea brands worldwide. Pure Leaf had about 32,900 branded searches, while Tejava had 2,900. Pure Leaf made up 8.7% of all iced tea brand searches we track, and Tejava accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about iced tea brands, Pure Leaf appeared in all four answers and Tejava in three. Pure Leaf was mentioned before Tejava in every answer.

Among iced tea brands worldwide in September 2026

Who do people search for more?

Pure Leaf, about 11 searches for every 1 for Tejava

Pure Leaf 32.9K searchesTejava 2.9K searches

Who does AI mention more?

Pure Leaf, mentioned in every answer we collected

Pure Leaf in 4 of 4Tejava in 3 of 4

Who does AI recommend more?

Pure Leaf, named ahead of Tejava in every answer

Pure Leaf first in 4Tejava never first

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Top iced tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pure Leaf appeared in all four answers. Tejava was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pure Leaf was listed before Tejava in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pure Leaf1st
  2. Gold Peak2nd
  3. Tejava3rd
  4. AriZona4th
  5. Snapple5th
  6. Lipton6th
  7. Fuze Tea–
  8. Nestea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pure Leaf4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gold Peak4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tejava3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AriZona2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lipton1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Snapple1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fuze Tea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nestea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about iced tea brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Pure Leaf or Tejava more popular in search?

This chart shows how often people search Google for Pure Leaf and Tejava by name. Each line represents a brand's share of searches for all eight iced tea brands we track, month by month, from English-language searches worldwide.

Pure Leaf and Tejava among iced tea brands worldwide, by month

Share of searches by month for Pure Leaf, Tejava. The figures are in the table below the chart.

View monthly share of searches table
MonthFuze TeaLiptonAriZonaPure LeafGold PeakNesteaTejavaSnapple
Oct 202555.8%16.8%13.7%6.1%5%1.8%0.45%0.3%
Nov 202537.8%25.4%16.9%9.2%6.8%2.8%0.67%0.45%
Dec 202537.9%25.4%17%8.3%7.6%2.8%0.53%0.45%
Jan 202637.5%25.2%16.8%9.1%7.5%2.8%0.67%0.44%
Feb 202638.2%21%21%8.4%7.6%2.8%0.68%0.37%
Mar 202642.4%19%19%8.4%6.9%3.1%0.74%0.41%
Apr 202646.6%17.2%17.2%8.4%6.2%3.4%0.56%0.37%
May 202646.5%17.1%17.1%8.4%6.2%3.4%0.67%0.56%
Jun 202648.3%17.8%14.5%7.9%6.5%3.6%0.7%0.7%
Jul 202649.6%18.2%12.2%8.1%6.6%3.6%0.71%0.89%
Aug 202648%17.7%14.4%7.9%7.1%3.5%0.86%0.57%
Sep 202643.5%19.5%16%8.7%7.1%3.9%0.77%0.5%

How has the Pure Leaf and Tejava comparison changed over the last 12 months?

3 findings
  • Pure Leaf was ahead of Tejava in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pure Leaf’s share of searches among iced tea brands worldwide moved from 6.1% to 8.7%, and its estimated monthly branded searches held steady at 32.9K.
  • Across the 12 months ending September 2026, Tejava’s share of searches among iced tea brands worldwide moved from 0.45% to 0.77%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for iced tea brands worldwide in September 2026?

2 changes
  1. In September 2026, Pure Leaf gained share of searches among iced tea brands worldwide, from 7.9% to 8.7%.

  2. Estimated monthly branded searches for Tejava worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pure Leaf’s and Tejava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pure Leaf

2 branded search terms

  • pure leaf
  • pure leaf tea

Tejava

1 branded search term

  • tejava

How the Brand Demand Index is measured

Other head-to-heads among iced tea brands

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