Brandwave

Lipton vs Nestea:Which is more popular by branded search?

In August 2026, Lipton had more branded searches than Nestea among iced tea brands worldwide. Lipton was estimated to have 74K branded searches compared to Nestea’s 14.8K, and held a 20% Share of Search versus Nestea’s 4%. These are worldwide searches for English-language branded terms.

Share of Search among iced tea brands worldwide in August 2026Which is more popular in search, Lipton or Nestea?
Lipton20%74K searches
vs
Nestea4%14.8K searches

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Which is more popular in search, Lipton or Nestea?

Compare the iced tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lipton and Nestea among iced tea brands worldwide, by month

Share of Search by month for Lipton, Nestea. The figures are in the table below the chart.

View monthly share of search table
MonthFuze TeaLiptonArizonaPure LeafNesteaSnapple
Oct 202560.8%18.3%14.9%3.7%2%0.32%
Nov 202542.8%28.7%19.2%5.7%3.1%0.51%
Dec 202543.2%29%19.4%4.7%3.2%0.51%
Jan 202642.8%28.7%19.2%5.7%3.1%0.51%
Feb 202643.7%23.9%23.9%4.8%3.2%0.42%
Mar 202647.9%21.5%21.5%5.2%3.5%0.46%
Apr 202652.4%19.3%19.3%4.7%3.9%0.42%
May 202652.3%19.3%19.3%4.7%3.9%0.62%
Jun 202654.1%19.9%16.3%4.9%4%0.78%
Jul 202655.7%20.5%13.7%5%4.1%1%
Aug 202654.2%20%16.3%4.9%4%0.65%
Sep 2026——————

How has the Lipton and Nestea comparison changed over the last 12 months?

  • Lipton was ahead of Nestea in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands worldwide moved from 18.3% to 20%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 11 months ending August 2026, Nestea’s estimated Share of Search among iced tea brands worldwide moved from 2% to 4%, and its estimated monthly branded searches moved from 9.9K to 14.8K.

How did search popularity change for iced tea brands worldwide in August 2026?

  1. In August 2026, Lipton lost estimated Share of Search among iced tea brands worldwide, from 20.5% to 20%.

  2. Estimated monthly branded searches for Nestea worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Lipton’s and Nestea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lipton

1 branded search term

  • lipton tea

Nestea

1 branded search term

  • nestea iced tea

How the Brand Demand Index is measured

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