How popular isLipton in search?

In September 2026, there were an estimated 86.1K branded searches for Lipton worldwide which is down 14.2% over the last 12 months. Lipton holds 43.6% estimated Share of Search among sweet tea brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which sweet tea brands compete with Lipton?

Lipton against sweet tea brands worldwide, by month

Month	Lipton	Arizona	Pure Leaf	Extra
Oct 2025	45.4%	37.1%	16.5%	0.95%
Nov 2025	48.7%	32.6%	17.7%	1%
Dec 2025	49.6%	33.2%	16.2%	1%
Jan 2026	48.7%	32.6%	17.7%	1%
Feb 2026	41.3%	41.3%	16.5%	0.89%
Mar 2026	40.5%	40.5%	18%	1%
Apr 2026	39.8%	39.8%	19.5%	1%
May 2026	39.8%	39.8%	19.5%	1%
Jun 2026	43.7%	35.7%	19.4%	1.1%
Jul 2026	46.7%	31.3%	20.8%	1.2%
Aug 2026	43.7%	35.7%	19.4%	1.1%
Sep 2026	43.6%	35.6%	19.4%	1.4%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Lipton Unilever	43.6%	74K	0%	-0.1 points
2, held 2nd	Arizona	35.6%	60.5K	0%	-0.1 points
3, held 3rd	Pure Leaf	19.4%	32.9K	0%	-0.1 points
4, held 4th	Extra Mars	1.4%	2.4K	+26.3%	+0.3 points

1.Lipton
43.6%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.Arizona
35.6%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.Pure Leaf
19.4%
Held 3rd. 32.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Extra
1.4%
Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

Compare search popularity between Lipton and its closest rivals

Every comparison with Lipton

14 comparisons

How has branded search demand for Lipton changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Lipton worldwide fell from 100K to 86.1K.
Across the 12 months ending September 2026, Lipton’s estimated Share of Search among sweet tea brands worldwide decreased from 45.4% to 43.6%.
Across the 12 months ending September 2026, Lipton’s estimated Share of Search among sweet tea brands worldwide peaked at 49.6% in December 2025 and was lowest at 39.8% in April 2026.

How did search popularity change for sweet tea brands worldwide in September 2026?

3 changes

Estimated monthly branded searches for Extra worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Estimated monthly branded searches for Arizona worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for Lipton worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Where does Lipton compete?

Lipton is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Chicken noodle soup brands	3rd of 3	2.7%	Show ranking
Iced tea brands	2nd of 6	21.2%	Show ranking
Tea bag brands	2nd of 6	30.4%	Show ranking
Tea brands	2nd of 6	32.5%	Show ranking
Sweet tea brands	1st of 4	43.6%	Shown above

How is Lipton measured?

Brandwave collects information about searches that people make online using Lipton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms