How popular isPure Leaf in search?
In September 2026, there were an estimated 32.9K branded searches for Pure Leaf worldwide which held steady over the last 12 months. Pure Leaf holds 12.9% estimated Share of Search among sweet tea brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sweet tea brands compete with Pure Leaf?
Share of Search by month for Lipton, Extra, Arizona, Pure Leaf. The figures are in the table below the chart.
View monthly share of search table
| Month | Lipton | Extra | Arizona | Pure Leaf |
|---|---|---|---|---|
| Oct 2025 | 35.5% | 26.8% | 26.1% | 11.6% |
| Nov 2025 | 39.7% | 24.1% | 23.4% | 12.7% |
| Dec 2025 | 40.8% | 24.2% | 23.5% | 11.5% |
| Jan 2026 | 40.3% | 23.9% | 23.2% | 12.6% |
| Feb 2026 | 34.2% | 24.7% | 29.4% | 11.8% |
| Mar 2026 | 32% | 28.2% | 27.5% | 12.2% |
| Apr 2026 | 31.1% | 28.1% | 27.4% | 13.4% |
| May 2026 | 31.1% | 28.1% | 27.4% | 13.4% |
| Jun 2026 | 34.5% | 26.2% | 25.4% | 13.8% |
| Jul 2026 | 38% | 23.8% | 22.9% | 15.2% |
| Aug 2026 | 32.7% | 30.2% | 24.1% | 13.1% |
| Sep 2026 | 33.6% | 29.9% | 23.6% | 12.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.6% | 86.1K | +4.9% | +1 points | |
| 2, held 2nd | 29.9% | 76.4K | +0.66% | -0.3 points | |
| 3, held 3rd | 23.6% | 60.5K | 0% | -0.4 points | |
| 4, held 4th | 12.9% | 32.9K | 0% | -0.2 points |
1.
Lipton33.6%
Held 1st. 86.1K estimated branded searches, +4.9% vs prior month. Share +1 points.
2.
Extra29.9%
Held 2nd. 76.4K estimated branded searches, +0.66% vs prior month. Share -0.3 points.
3.
Arizona23.6%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
12.9%
Held 4th. 32.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Pure Leaf and its closest rivals
Every comparison with Pure Leaf
6 comparisons
How has branded search demand for Pure Leaf changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pure Leaf worldwide held steady at 32.9K.
- Across the 12 months ending September 2026, Pure Leaf’s estimated Share of Search among sweet tea brands worldwide increased from 11.6% to 12.9%.
- Across the 12 months ending September 2026, Pure Leaf’s estimated Share of Search among sweet tea brands worldwide peaked at 15.2% in July 2026 and was lowest at 11.5% in December 2025.
How did search popularity change for sweet tea brands worldwide in September 2026?
2 changes
In September 2026, Lipton gained estimated Share of Search among sweet tea brands worldwide, from 32.7% to 33.6%.
Estimated monthly branded searches for Arizona worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Where does Pure Leaf compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Iced tea brands | 4th of 6 | 9.1% | Show ranking |
| Sweet tea brands | 4th of 4 | 12.9% | Shown above |
How is Pure Leaf measured?
Brandwave collects information about searches that people make online using Pure Leaf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- pure leaf
- pure leaf tea
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