Extra vs Pure Leaf:Which is searched more?
In September 2026, Extra had more branded searches than Pure Leaf among sweet tea brands worldwide. Extra was estimated to have 74K branded searches compared to Pure Leaf’s 32.9K, and held a 30.7% Share of Search versus Pure Leaf’s 13.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Extra or Pure Leaf?
Compare the sweet tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Extra, Pure Leaf. The figures are in the table below the chart.
View monthly share of search table
| Month | Extra | Lipton | Arizona | Pure Leaf |
|---|---|---|---|---|
| Oct 2025 | 27.3% | 33.3% | 27.3% | 12.1% |
| Nov 2025 | 24.8% | 37% | 24.8% | 13.5% |
| Dec 2025 | 25.1% | 37.5% | 25.1% | 12.3% |
| Jan 2026 | 24.8% | 37% | 24.8% | 13.5% |
| Feb 2026 | 25.4% | 31.1% | 31.1% | 12.4% |
| Mar 2026 | 29% | 29% | 29% | 12.9% |
| Apr 2026 | 28.7% | 28.7% | 28.7% | 14% |
| May 2026 | 28.7% | 28.7% | 28.7% | 14% |
| Jun 2026 | 26.5% | 32.5% | 26.5% | 14.4% |
| Jul 2026 | 24% | 35.9% | 24% | 16% |
| Aug 2026 | 30.7% | 30.7% | 25.1% | 13.6% |
| Sep 2026 | 30.7% | 30.7% | 25.1% | 13.6% |
How has the Extra and Pure Leaf comparison changed over the last 12 months?
3 findings
- Extra was ahead of Pure Leaf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Extra’s estimated Share of Search among sweet tea brands worldwide moved from 27.3% to 30.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Pure Leaf’s estimated Share of Search among sweet tea brands worldwide moved from 12.1% to 13.6%, and its estimated monthly branded searches held steady at 32.9K.
How did search popularity change for sweet tea brands worldwide in September 2026?
0 changes
Neither Extra nor Pure Leaf moved beyond provider rounding among sweet tea brands in September 2026.
Other head-to-heads among sweet tea brands
How each brand is measured
Brandwave collects information about searches that people make online using Extra’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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