Brandwave

Arizona vs Pure Leaf:Which is searched more?

In September 2026, Arizona had more branded searches than Pure Leaf among sweet tea brands worldwide. Arizona was estimated to have 60.5K branded searches compared to Pure Leaf’s 32.9K, and held a 23.6% Share of Search versus Pure Leaf’s 12.9%. These are worldwide searches for English-language branded terms.

Share of Search among sweet tea brands worldwide in September 2026Which is more popular in search, Arizona or Pure Leaf?
Arizona23.6%60.5K searches
vs
Pure Leaf12.9%32.9K searches

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Which is more popular in search, Arizona or Pure Leaf?

Compare the sweet tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arizona and Pure Leaf among sweet tea brands worldwide, by month

Share of Search by month for Arizona, Pure Leaf. The figures are in the table below the chart.

View monthly share of search table
MonthLiptonExtraArizonaPure Leaf
Oct 202535.5%26.8%26.1%11.6%
Nov 202539.7%24.1%23.4%12.7%
Dec 202540.8%24.2%23.5%11.5%
Jan 202640.3%23.9%23.2%12.6%
Feb 202634.2%24.7%29.4%11.8%
Mar 202632%28.2%27.5%12.2%
Apr 202631.1%28.1%27.4%13.4%
May 202631.1%28.1%27.4%13.4%
Jun 202634.5%26.2%25.4%13.8%
Jul 202638%23.8%22.9%15.2%
Aug 202632.7%30.2%24.1%13.1%
Sep 202633.6%29.9%23.6%12.9%

How has the Arizona and Pure Leaf comparison changed over the last 12 months?

  • Arizona was ahead of Pure Leaf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arizona’s estimated Share of Search among sweet tea brands worldwide moved from 26.1% to 23.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Pure Leaf’s estimated Share of Search among sweet tea brands worldwide moved from 11.6% to 12.9%, and its estimated monthly branded searches held steady at 32.9K.

How did search popularity change for sweet tea brands worldwide in September 2026?

  1. Estimated monthly branded searches for Arizona worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

Other head-to-heads among sweet tea brands

How each brand is measured

Brandwave collects information about searches that people make online using Arizona’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arizona

1 branded search term

  • arizona drink

Pure Leaf

2 branded search terms

  • pure leaf
  • pure leaf tea

How the Brand Demand Index is measured

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