Extra vs Pure Leaf:Which is searched more?
In September 2026, Pure Leaf had more branded searches than Extra among sweet tea brands worldwide. Pure Leaf was estimated to have 32.9K branded searches compared to Extra’s 2.4K, and held a 19.4% Share of Search versus Extra’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Extra or Pure Leaf?
Compare the sweet tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pure Leaf, Extra. The figures are in the table below the chart.
View monthly share of search table
| Month | Lipton | Arizona | Pure Leaf | Extra |
|---|---|---|---|---|
| Oct 2025 | 45.4% | 37.1% | 16.5% | 0.95% |
| Nov 2025 | 48.7% | 32.6% | 17.7% | 1% |
| Dec 2025 | 49.6% | 33.2% | 16.2% | 1% |
| Jan 2026 | 48.7% | 32.6% | 17.7% | 1% |
| Feb 2026 | 41.3% | 41.3% | 16.5% | 0.89% |
| Mar 2026 | 40.5% | 40.5% | 18% | 1% |
| Apr 2026 | 39.8% | 39.8% | 19.5% | 1% |
| May 2026 | 39.8% | 39.8% | 19.5% | 1% |
| Jun 2026 | 43.7% | 35.7% | 19.4% | 1.1% |
| Jul 2026 | 46.7% | 31.3% | 20.8% | 1.2% |
| Aug 2026 | 43.7% | 35.7% | 19.4% | 1.1% |
| Sep 2026 | 43.6% | 35.6% | 19.4% | 1.4% |
How has the Extra and Pure Leaf comparison changed over the last 12 months?
3 findings
- Pure Leaf was ahead of Extra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Extra’s estimated Share of Search among sweet tea brands worldwide moved from 0.95% to 1.4%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Pure Leaf’s estimated Share of Search among sweet tea brands worldwide moved from 16.5% to 19.4%, and its estimated monthly branded searches held steady at 32.9K.
How did search popularity change for sweet tea brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Extra worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Other head-to-heads among sweet tea brands
How each brand is measured
Brandwave collects information about searches that people make online using Extra’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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