How popular isExtra in search?
In August 2026, there were an estimated 74K branded searches for Extra worldwide which held steady over the last 11 months. Extra holds 38% estimated Share of Search among chewing gum brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Extra38%- Trident25.4%
- Orbit13.9%
- Wrigley's11.4%
- Doublemint6.2%
- Stride5.1%
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Which chewing gum brands compete with Extra?
Share of Search by month for Extra, Trident, Orbit, Wrigley's, Doublemint, Stride. The figures are in the table below the chart.
View monthly share of search table
| Month | Extra | Trident | Orbit | Wrigley's | Doublemint | Stride |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 13.8% | 5.1% | 4.1% |
| Nov 2025 | 35.2% | 28.8% | 15.8% | 10.5% | 5.8% | 3.8% |
| Dec 2025 | 34.1% | 27.9% | 15.3% | 10.2% | 5.6% | 6.8% |
| Jan 2026 | 32.3% | 26.4% | 17.7% | 11.9% | 5.3% | 6.5% |
| Feb 2026 | 33.8% | 27.6% | 15.1% | 12.4% | 5.5% | 5.5% |
| Mar 2026 | 33.4% | 22.3% | 14.9% | 10% | 4.5% | 14.9% |
| Apr 2026 | 29.7% | 19.9% | 13.3% | 8.9% | 4% | 24.3% |
| May 2026 | 36.5% | 24.4% | 16.3% | 8.9% | 4.9% | 8.9% |
| Jun 2026 | 36% | 24.1% | 16.1% | 10.8% | 5.9% | 7.2% |
| Jul 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 6.5% | 5.3% |
| Aug 2026 | 38% | 25.4% | 13.9% | 11.4% | 6.2% | 5.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38% | 74K | +49.5% | +5.7 points | |
| 2, held 2nd | 25.4% | 49.5K | +22.2% | -1 points | |
| 3, held 3rd | 13.9% | 27.1K | 0% | -3.8 points | |
| 4, held 4th | 11.4% | 22.2K | +22.7% | -0.4 points | |
| 5, held 5th | 6.2% | 12.1K | +22.2% | -0.3 points | |
| 6, held 6th | 5.1% | 9.9K | +22.2% | -0.2 points |
1.
Extra38%
Held 1st. 74K estimated branded searches, +49.5% vs prior month. Share +5.7 points.
2.Trident
25.4%
Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share -1 points.
3.Orbit
13.9%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -3.8 points.
11.4%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share -0.4 points.
6.2%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.3 points.
6.Stride
5.1%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.2 points.
Compare search popularity between Extra and its closest rivals
How has branded search demand for Extra changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Extra worldwide held steady at 74K.
- Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum brands worldwide peaked at 38% in August 2026 and was lowest at 29.7% in April 2026.
How did search popularity change for chewing gum brands worldwide in August 2026?
6 changes
In August 2026, Extra gained estimated Share of Search among chewing gum brands worldwide, from 32.3% to 38%.
In August 2026, Orbit lost estimated Share of Search among chewing gum brands worldwide, from 17.7% to 13.9%.
In August 2026, Trident lost estimated Share of Search among chewing gum brands worldwide, from 26.4% to 25.4%.
Stride’s estimated Share of Search among chewing gum brands worldwide has lost ground for 3 months in a row, from 8.9% to 5.1% in August 2026.
Estimated monthly branded searches for Doublemint worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Estimated monthly branded searches for Wrigley's worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Extra measured?
Brandwave collects information about searches that people make online using Extra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- extra gum
Who owns Extra?
Extra is owned by 
Mars. Brandwave also tracks 
Nom Nom, 
Dolmio, 
Whiskas, owned by the same company, worldwide.
Do you work for Extra? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Extra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.