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Chewing gum and mint brands:Which are searched most?

In September 2026, Tic Tac was the most searched among chewing gum and mint brands worldwide, with an estimated 368K branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tic Tac50%
  2. Mentos27.3%
  3. Extra10.1%
  4. Airwaves5.5%
  5. Juicy Fruit5.5%
  6. Eclipse1.6%

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Share of SearchLeaderboard

Compare the chewing gum and breath mint brands people pick up at the counter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chewing gum and mint brands worldwide, by month

Share of Search by month for Tic Tac, Mentos, Extra, Airwaves, Juicy Fruit. The figures are in the table below the chart.

View monthly share of search table
MonthTic TacMentosExtraAirwavesJuicy FruitEclipse
Oct 202549.7%27.1%10%6.7%5.5%1.1%
Nov 202545.6%30.4%9.2%7.5%6.1%1.2%
Dec 202546.7%31.2%9.4%6.3%5.1%1.3%
Jan 202648.9%26.7%8%9.8%5.4%1.1%
Feb 202648.2%26.4%9.7%7.9%6.5%1.3%
Mar 202644.5%29.7%10.9%7.3%6%1.5%
Apr 202644.7%29.8%11%7.3%6%1.2%
May 202650.1%27.4%10.1%5.5%5.5%1.3%
Jun 202646.1%30.8%9.3%6.2%6.2%1.5%
Jul 202647.4%31.7%7.8%6.4%5.2%1.6%
Aug 202645%30%11.1%6.1%6.1%1.8%
Sep 202650%27.3%10.1%5.5%5.5%1.6%

This month’s ranking, September 2026

  1. 1.Tic Tac

    50%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5 points.

  2. 2.Mentos

    27.3%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.Extra

    10.1%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Airwaves

    5.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Juicy Fruit

    5.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Eclipse

    1.6%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among chewing gum and mint brands worldwide?

In September 2026, Tic Tac was the most searched among chewing gum and mint brands worldwide, with an estimated 368K branded searches and 50% estimated Share of Search within this set. Mentos is in 2nd place, 22.7 percentage points behind at 27.3% Share of Search.

Global chewing gum and mint brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tic Tac49.7% → 50%50.1%May 202644.5%Mar 20261st
Mentos27.1% → 27.3%31.7%Jul 202626.4%Feb 20262nd
Extra10% → 10.1%11.1%Aug 20267.8%Jul 20263rd
Airwaves6.7% → 5.5%9.8%Jan 20265.5%Sep 20264th
Juicy Fruit5.5%6.5%Feb 20265.1%Dec 20255th
Eclipse1.1% → 1.6%1.8%Aug 20261.1%Jan 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide decreased from 6.7% to 5.5%.
  • Across the 12 months ending September 2026, Eclipse’s estimated Share of Search among chewing gum and mint brands worldwide increased from 1.1% to 1.6%.
  • Across the 12 months ending September 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 50.1% in May 2026 and was lowest at 44.5% in March 2026.
  • Across the 12 months ending September 2026, Mentos’ estimated Share of Search among chewing gum and mint brands worldwide peaked at 31.7% in July 2026 and was lowest at 26.4% in February 2026.
  • Across the 12 months ending September 2026, Extra’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 11.1% in August 2026 and was lowest at 7.8% in July 2026.
  • Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide peaked at 9.8% in January 2026 and was lowest at 5.5% in September 2026.
  • Across the 12 months ending September 2026, Juicy Fruit’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 6.5% in February 2026 and was lowest at 5.1% in December 2025.
  • Across the 12 months ending September 2026, Tic Tac, Mentos, Extra and Juicy Fruit held steady: their estimated Share of Search among chewing gum and mint brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for chewing gum and mint brands worldwide in September 2026?

  1. In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 45% to 50%.

  2. In September 2026, Mentos lost estimated Share of Search among chewing gum and mint brands worldwide, from 30% to 27.3%.

  3. In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.1% to 10.1%.

  4. In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.

  5. In September 2026, Juicy Fruit lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.

  6. Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

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