Brandwave

How popular isExtra in search?

In September 2026, there were an estimated 76.4K branded searches for Extra worldwide which held steady over the last 12 months. Extra holds 10.1% estimated Share of Search among chewing gum and mint brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tic Tac50%
  2. Mentos27.3%
  3. Extra10.1%
  4. Airwaves5.5%
  5. Juicy Fruit5.5%
  6. Eclipse1.6%
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Which chewing gum and mint brands compete with Extra?

Extra against chewing gum and mint brands worldwide, by month

Share of Search by month for Tic Tac, Mentos, Extra, Airwaves, Juicy Fruit. The figures are in the table below the chart.

View monthly share of search table
MonthTic TacMentosExtraAirwavesJuicy FruitEclipse
Oct 202549.7%27.1%10%6.7%5.5%1.1%
Nov 202545.6%30.4%9.2%7.5%6.1%1.2%
Dec 202546.7%31.2%9.4%6.3%5.1%1.3%
Jan 202648.9%26.7%8%9.8%5.4%1.1%
Feb 202648.2%26.4%9.7%7.9%6.5%1.3%
Mar 202644.5%29.7%10.9%7.3%6%1.5%
Apr 202644.7%29.8%11%7.3%6%1.2%
May 202650.1%27.4%10.1%5.5%5.5%1.3%
Jun 202646.1%30.8%9.3%6.2%6.2%1.5%
Jul 202647.4%31.7%7.8%6.4%5.2%1.6%
Aug 202645%30%11.1%6.1%6.1%1.8%
Sep 202650%27.3%10.1%5.5%5.5%1.6%

  1. 1.Tic Tac

    50%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5 points.

  2. 2.Mentos

    27.3%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.Extra

    10.1%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Airwaves

    5.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Juicy Fruit

    5.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Eclipse

    1.6%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Extra and its closest rivals

Every comparison with Extra

How has branded search demand for Extra changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Extra worldwide held steady, from 75.9K to 76.4K.
  • Across the 12 months ending September 2026, Extra’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 11.1% in August 2026 and was lowest at 7.8% in July 2026.

How did search popularity change for chewing gum and mint brands worldwide in September 2026?

  1. In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 45% to 50%.

  2. In September 2026, Mentos lost estimated Share of Search among chewing gum and mint brands worldwide, from 30% to 27.3%.

  3. In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.1% to 10.1%.

  4. In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.

  5. In September 2026, Juicy Fruit lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.

  6. Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

Where does Extra compete?

Extra is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chewing gum and mint brands3rd of 610.1%Shown above
Chewing gum brands1st of 630.8%Show ranking
Sweet tea brands4th of 41.4%Show ranking

How is Extra measured?

Brandwave collects information about searches that people make online using Extra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • extra gum
  • extra sweet tea

How the Brand Demand Index is measured

Who owns Extra?

Extra is owned by Mars. Brandwave also tracks Nom Nom, Airwaves, Dolmio, Eclipse, Juicy Fruit, Royal Canin and Whiskas, owned by the same company, worldwide.

Do you work for Extra? To request corrections or removal please contact us via our support page and we will be happy to assist.

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