Brandwave

How popular isWhiskas in search?

In August 2026, there were an estimated 165K branded searches for Whiskas worldwide which held steady over the last 11 months. Whiskas holds 12.7% estimated Share of Search among cat food brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Royal Canin51.9%
  2. Hill's34.7%
  3. Whiskas12.7%
  4. ZIWI Peak0.62%
  5. Feast0.12%
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Which cat food brands compete with Whiskas?

Whiskas against cat food brands worldwide, by month

Share of Search by month for Royal Canin, Hill's, Whiskas. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninHill'sWhiskasZIWI PeakFeast
Oct 202548.1%39.3%11.8%0.71%0.11%
Nov 202547.9%39.2%11.7%1.1%0.11%
Dec 202546.7%38.2%14%0.84%0.14%
Jan 202648.2%39.4%11.8%0.58%0.11%
Feb 202646.8%38.3%14%0.69%0.14%
Mar 202656.8%31.1%11.4%0.56%0.17%
Apr 202646.7%38.2%14%0.84%0.16%
May 202646.7%38.2%14%0.84%0.14%
Jun 202646.8%38.3%14%0.69%0.14%
Jul 202646.8%38.3%14%0.69%0.14%
Aug 202651.9%34.7%12.7%0.62%0.12%
Sep 2026—————

  1. 1.Royal Canin

    51.9%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5 points.

  2. 2.Hill's

    34.7%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Whiskas

    12.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.ZIWI Peak

    0.62%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Feast

    0.12%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Whiskas and its closest rivals

How has branded search demand for Whiskas changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Whiskas worldwide held steady at 165K.
  • Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among cat food brands worldwide increased from 11.8% to 12.7%.
  • Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among cat food brands worldwide peaked at 14% in February 2026 and was lowest at 11.4% in March 2026.

How did search popularity change for cat food brands worldwide in August 2026?

  1. In August 2026, Royal Canin gained estimated Share of Search among cat food brands worldwide, from 46.8% to 51.9%.

  2. In August 2026, Hill's lost estimated Share of Search among cat food brands worldwide, from 38.3% to 34.7%.

  3. In August 2026, Whiskas lost estimated Share of Search among cat food brands worldwide, from 14% to 12.7%.

  4. Estimated monthly branded searches for ZIWI Peak worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Whiskas measured?

Brandwave collects information about searches that people make online using Whiskas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • whiskas

How the Brand Demand Index is measured

Who owns Whiskas?

Whiskas is owned by Mars. Brandwave also tracks Nom Nom, Dolmio, Extra and Royal Canin, owned by the same company, worldwide.

Do you work for Whiskas? To request corrections or removal please contact us via our support page and we will be happy to assist.

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