Brandwave

How popular isIams?

In September 2026, people searched for Iams by name about 66,200 times worldwide, a 10% increase from the previous year. These searches made up 5.1% of all global cat food brand searches, placing Iams fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about cat food brands, Iams appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Iams is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. Royal CaninShare of searches 42.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. Hill'sShare of searches 34.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. WhiskasShare of searches 12.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. IamsShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Fancy FeastShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Iams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Iams is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hill's1st
  2. Iams2nd
  3. Royal Canin3rd
  4. Fancy Feast4th
  5. Whiskas–
  6. ZIWI Peak–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fancy Feast2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZIWI Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cat food brands compete with Iams?

Iams against cat food brands worldwide, by month

Share of searches by month for Royal Canin, Hill's, Whiskas, Iams, Fancy Feast. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaninHill'sWhiskasIamsFancy FeastZIWI Peak
Oct 202544.4%36.3%10.9%4%2.7%1.8%
Nov 202544.1%36.1%10.8%3.9%2.7%2.4%
Dec 202542.9%35.1%12.9%4.7%2.6%1.9%
Jan 202644.4%36.3%10.9%4%2.7%1.8%
Feb 202643%35.2%12.9%4.2%2.6%2%
Mar 202652.4%28.6%10.5%4.2%2.6%1.7%
Apr 202643%35.1%12.9%4.2%2.6%2.2%
May 202642.9%35.1%12.9%3.8%3.2%2.2%
Jun 202643%35.2%12.9%4.2%2.6%2%
Jul 202642.8%35%12.8%4.2%3.1%2%
Aug 202647.3%31.6%11.6%4.2%3.5%1.8%
Sep 202642.5%34.8%12.7%5.1%3.1%1.8%

  1. 1.Royal Canin

    42.5%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4.8 points.

  2. 2.Hill's

    34.8%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +3.2 points.

  3. 3.Whiskas

    12.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Iams

    5.1%

    Held 4th. 66.2K estimated branded searches, +10% vs prior month. Share +0.9 points.

  5. 5.Fancy Feast

    3.1%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.ZIWI Peak

    1.8%

    Held 6th. 22.9K estimated branded searches, -12.6% vs prior month. Share -0.1 points.

Compare popularity between Iams and its closest rivals

Every comparison with Iams

8 comparisons

How has branded search demand for Iams changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Iams worldwide rose from 60.2K to 66.2K.
  • Across the 12 months ending September 2026, Iams’ share of searches among cat food brands worldwide increased from 4% to 5.1%.
  • Across the 12 months ending September 2026, Iams’ share of searches among cat food brands worldwide peaked at 5.1% in September 2026 and was lowest at 3.8% in May 2026.

How did search popularity change for cat food brands worldwide in September 2026?

5 changes

  1. In September 2026, Hill's gained share of searches among cat food brands worldwide, from 31.6% to 34.8%.

  2. In September 2026, Whiskas gained share of searches among cat food brands worldwide, from 11.6% to 12.7%.

  3. In September 2026, Iams gained share of searches among cat food brands worldwide, from 4.2% to 5.1%.

  4. In September 2026, Royal Canin lost share of searches among cat food brands worldwide, from 47.3% to 42.5%.

  5. Estimated monthly branded searches for ZIWI Peak worldwide fell 14.9% over 12 measured months, from 26.9K to 22.9K in September 2026.

How are Iams’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Iams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • iams
  • iams cat food

How the Brand Demand Index is measured

Who owns Iams?

Iams is owned by Mars Petcare. Brandwave does not track any other brands owned by Mars Petcare.

Do you work for Iams? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Iams compete?

Iams is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dog food brands5th of 64.7%Show ranking
Cat food brands4th of 65.1%Shown above
Creator with pink hair and a pink jacket

Is Iams your brand?

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