Iams vs Purina:Which is more popular?
In September 2026, Purina had more branded searches than Iams among dog food brands worldwide. Purina had about 165,000 branded searches, while Iams had 66,200. Purina made up 11.7% of all dog food brand searches we track, and Iams accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about dog food brands, Purina appeared in all five answers and Iams in three. Purina was mentioned before Iams in every answer.
Who do people search for more?
Purina, about 2 searches for every 1 for Iams
Who does AI mention more?
Purina, mentioned in every answer we collected
Who does AI recommend more?
Purina, named ahead of Iams in every answer
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Top dog food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Purina appeared in all five answers. Iams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Purina was listed before Iams in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Purina1st
Hill's2nd
Royal Canin3rd
Iams4th
Eukanuba5th
Black Hawk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Iams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eukanuba1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black Hawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog food brands
5 answers
Asked ChatGPT
“Which dog food brand should I buy?”
Asked ChatGPT
“What are the best dog food brands?”
Asked ChatGPT
“What's the best dog food brand for daily feeding?”
Searched Google, AI Overview
“dog food brands”
Searched Google, AI Overview
“best dog food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Iams or Purina more popular in search?
This chart shows how often people search Google for Iams and Purina by name. Each line represents a brand's share of searches for all six dog food brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Purina, Iams. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Hill's | Purina | Black Hawk | Iams | Eukanuba |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 33% | 12% | 8.1% | 3.6% | 3% |
| Nov 2025 | 41.2% | 33.7% | 10.1% | 8.3% | 3.7% | 3% |
| Dec 2025 | 40% | 32.7% | 12% | 8% | 4.4% | 2.9% |
| Jan 2026 | 40.5% | 33.1% | 9.9% | 9.9% | 3.6% | 3% |
| Feb 2026 | 40.2% | 32.9% | 12% | 8% | 4% | 3% |
| Mar 2026 | 48.1% | 26.3% | 9.7% | 9.7% | 3.9% | 2.4% |
| Apr 2026 | 37.7% | 30.8% | 11.3% | 13.8% | 3.7% | 2.8% |
| May 2026 | 39.6% | 32.4% | 11.9% | 9.7% | 3.5% | 2.9% |
| Jun 2026 | 39.4% | 32.3% | 11.8% | 9.7% | 3.9% | 2.9% |
| Jul 2026 | 39.4% | 32.3% | 11.8% | 9.7% | 3.9% | 2.9% |
| Aug 2026 | 44.2% | 29.5% | 10.8% | 8.9% | 4% | 2.7% |
| Sep 2026 | 39.1% | 32% | 11.7% | 9.6% | 4.7% | 2.9% |
How has the Iams and Purina comparison changed over the last 12 months?
3 findings
- Purina was ahead of Iams in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Iams’ share of searches among dog food brands worldwide moved from 3.6% to 4.7%, and its estimated monthly branded searches moved from 60.2K to 66.2K.
- Across the 12 months ending September 2026, Purina’s share of searches among dog food brands worldwide moved from 12% to 11.7%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for dog food brands worldwide in September 2026?
2 changes
In September 2026, Purina gained share of searches among dog food brands worldwide, from 10.8% to 11.7%.
In September 2026, Iams gained share of searches among dog food brands worldwide, from 4% to 4.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Iams’ and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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