Dog food brands:Which brands are most popular in search?
In August 2026, Royal Canin was the most searched among dog food brands worldwide, with an estimated 673K branded searches and 50.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Royal Canin50.6%
Hill's33.8%Purina12.4%
Eukanuba3%
Black Hawk0.1%
Follow dog food brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the dog food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royal Canin, Hill's, Purina, Eukanuba. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Eukanuba | Black Hawk |
|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 37.3% | 13.6% | 3.4% | 0.11% |
| Nov 2025 | 46.8% | 38.2% | 11.5% | 3.4% | 0.11% |
| Dec 2025 | 45.6% | 37.3% | 13.7% | 3.4% | 0.11% |
| Jan 2026 | 46.8% | 38.2% | 11.5% | 3.4% | 0.11% |
| Feb 2026 | 45.6% | 37.3% | 13.7% | 3.4% | 0.11% |
| Mar 2026 | 55.6% | 30.4% | 11.1% | 2.7% | 0.11% |
| Apr 2026 | 45.6% | 37.3% | 13.7% | 3.4% | 0.11% |
| May 2026 | 45.6% | 37.3% | 13.7% | 3.4% | 0.11% |
| Jun 2026 | 45.6% | 37.3% | 13.7% | 3.4% | 0.11% |
| Jul 2026 | 45.6% | 37.3% | 13.7% | 3.4% | 0.11% |
| Aug 2026 | 50.6% | 33.8% | 12.4% | 3% | 0.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.6% | 673K | +22.4% | +5 points | |
| 2, held 2nd | 33.8% | 450K | 0% | -3.4 points | |
| 3, held 3rd | 12.4% | 165K | 0% | -1.3 points | |
| 4, held 4th | 3% | 40.5K | 0% | -0.3 points | |
| 5, held 5th | 0.1% | 1.3K | 0% | 0 points |
50.6%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5 points.
2.
Hill's33.8%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.4 points.
3.
12.4%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.
Eukanuba3%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
0.1%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Royal Canin vs Hill's: compare search popularity
- Royal Canin vs Eukanuba: compare search popularity
- Hill's vs Eukanuba: compare search popularity
- Purina vs Eukanuba: compare search popularity
- Compare any of these brands
Which brand is most popular in search among dog food brands worldwide?
5 brands
In August 2026, Royal Canin was the most searched among dog food brands worldwide, with an estimated 673K branded searches and 50.6% estimated Share of Search within this set. Hill's is in 2nd place, 16.8 percentage points behind at 33.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Royal Canin | 45.6% → 50.6% | 55.6%Mar 2026 | 45.6%Dec 2025 | 1st |
| Hill's | 37.3% → 33.8% | 38.2%Nov 2025 | 30.4%Mar 2026 | 2nd |
| Purina | 13.6% → 12.4% | 13.7%Dec 2025 | 11.1%Mar 2026 | 3rd |
| Eukanuba | 3.4% → 3% | 3.4%Nov 2025 | 2.7%Mar 2026 | 4th |
| Black Hawk | 0.11% → 0.1% | 0.11%Nov 2025 | 0.1%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among dog food brands worldwide increased from 45.6% to 50.6%.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among dog food brands worldwide decreased from 37.3% to 33.8%.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among dog food brands worldwide decreased from 13.6% to 12.4%.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among dog food brands worldwide peaked at 55.6% in March 2026 and was lowest at 45.6% in December 2025.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among dog food brands worldwide peaked at 38.2% in November 2025 and was lowest at 30.4% in March 2026.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among dog food brands worldwide peaked at 13.7% in December 2025 and was lowest at 11.1% in March 2026.
- Across the 11 months ending August 2026, Eukanuba and Black Hawk held steady: their estimated Share of Search among dog food brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for dog food brands worldwide in August 2026?
5 changes
In August 2026, Royal Canin gained estimated Share of Search among dog food brands worldwide, from 45.6% to 50.6%.
In August 2026, Hill's lost estimated Share of Search among dog food brands worldwide, from 37.3% to 33.8%.
In August 2026, Purina lost estimated Share of Search among dog food brands worldwide, from 13.7% to 12.4%.
Estimated monthly branded searches for Black Hawk worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.