Brandwave

How popular isRoyal Canin in search?

In August 2026, there were an estimated 673K branded searches for Royal Canin worldwide which held steady over the last 11 months. Royal Canin holds 50.6% estimated Share of Search among dog food brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Royal Canin50.6%
  2. Hill's33.8%
  3. Purina12.4%
  4. Eukanuba3%
  5. Black Hawk0.1%
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Which dog food brands compete with Royal Canin?

Royal Canin against dog food brands worldwide, by month

Share of Search by month for Royal Canin, Hill's, Purina, Eukanuba. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninHill'sPurinaEukanubaBlack Hawk
Oct 202545.6%37.3%13.6%3.4%0.11%
Nov 202546.8%38.2%11.5%3.4%0.11%
Dec 202545.6%37.3%13.7%3.4%0.11%
Jan 202646.8%38.2%11.5%3.4%0.11%
Feb 202645.6%37.3%13.7%3.4%0.11%
Mar 202655.6%30.4%11.1%2.7%0.11%
Apr 202645.6%37.3%13.7%3.4%0.11%
May 202645.6%37.3%13.7%3.4%0.11%
Jun 202645.6%37.3%13.7%3.4%0.11%
Jul 202645.6%37.3%13.7%3.4%0.11%
Aug 202650.6%33.8%12.4%3%0.1%
Sep 2026—————

  1. 1.Royal Canin

    50.6%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5 points.

  2. 2.Hill's

    33.8%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Purina

    12.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Eukanuba

    3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Black Hawk

    0.1%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Royal Canin and its closest rivals

How has branded search demand for Royal Canin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Royal Canin worldwide held steady at 673K.
  • Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among dog food brands worldwide increased from 45.6% to 50.6%.
  • Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among dog food brands worldwide peaked at 55.6% in March 2026 and was lowest at 45.6% in December 2025.

How did search popularity change for dog food brands worldwide in August 2026?

  1. In August 2026, Royal Canin gained estimated Share of Search among dog food brands worldwide, from 45.6% to 50.6%.

  2. In August 2026, Hill's lost estimated Share of Search among dog food brands worldwide, from 37.3% to 33.8%.

  3. In August 2026, Purina lost estimated Share of Search among dog food brands worldwide, from 13.7% to 12.4%.

  4. Estimated monthly branded searches for Black Hawk worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

Where does Royal Canin compete?

Royal Canin is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet food brands1st of 550.4%Show ranking
Dog food brands1st of 550.6%Shown above
Cat food brands1st of 551.9%Show ranking

How is Royal Canin measured?

Brandwave collects information about searches that people make online using Royal Canin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • royal canin

How the Brand Demand Index is measured

Who owns Royal Canin?

Royal Canin is owned by Mars. Brandwave also tracks Nom Nom, Dolmio, Extra and Whiskas, owned by the same company, worldwide.

Do you work for Royal Canin? To request corrections or removal please contact us via our support page and we will be happy to assist.

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