Brandwave

How popular isRoyal Canin in search?

In September 2026, there were an estimated 550K branded searches for Royal Canin worldwide which is down 18.3% over the last 12 months. Royal Canin holds 41.3% estimated Share of Search among kitten food brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Royal Canin41.3%
  2. Hill's33.8%
  3. Purina12.4%
  4. Whiskas12.4%
  5. Instinct0.04%
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Which kitten food brands compete with Royal Canin?

Royal Canin against kitten food brands worldwide, by month

Share of Search by month for Royal Canin, Hill's, Purina, Whiskas. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninHill'sPurinaWhiskasInstinct
Oct 202542.3%34.6%12.6%10.4%0.05%
Nov 202543.3%35.4%10.6%10.6%0.03%
Dec 202541.3%33.8%12.4%12.4%0.02%
Jan 202643.3%35.4%10.6%10.6%0.03%
Feb 202641.3%33.8%12.4%12.4%0.03%
Mar 202651.3%28.1%10.3%10.3%0.03%
Apr 202641.3%33.8%12.4%12.4%0.03%
May 202641.3%33.8%12.4%12.4%0.02%
Jun 202641.3%33.8%12.4%12.4%0.03%
Jul 202641.3%33.8%12.4%12.4%0.03%
Aug 202646.3%31%11.4%11.4%0.03%
Sep 202641.3%33.8%12.4%12.4%0.04%

  1. 1.Royal Canin

    41.3%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -5 points.

  2. 2.Hill's

    33.8%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Purina

    12.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Whiskas

    12.4%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Instinct

    0.04%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Royal Canin and its closest rivals

Every comparison with Royal Canin

How has branded search demand for Royal Canin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Royal Canin worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among kitten food brands worldwide decreased from 42.3% to 41.3%.
  • Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among kitten food brands worldwide peaked at 51.3% in March 2026 and was lowest at 41.3% in September 2026.

How did search popularity change for kitten food brands worldwide in September 2026?

  1. In September 2026, Hill's gained estimated Share of Search among kitten food brands worldwide, from 31% to 33.8%.

  2. In September 2026, Purina gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.

  3. In September 2026, Whiskas gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.

  4. In September 2026, Royal Canin lost estimated Share of Search among kitten food brands worldwide, from 46.3% to 41.3%.

  5. Estimated monthly branded searches for Instinct worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

Where does Royal Canin compete?

Royal Canin is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet food brands1st of 835.9%Show ranking
Dog food brands1st of 541%Show ranking
Kitten food brands1st of 541.3%Shown above
Cat food brands1st of 546.3%Show ranking
Dog biscuits brands1st of 364.7%Show ranking
Skin and coat brands1st of 372.8%Show ranking

How is Royal Canin measured?

Brandwave collects information about searches that people make online using Royal Canin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • royal canin

How the Brand Demand Index is measured

Who owns Royal Canin?

Royal Canin is owned by Mars. Brandwave also tracks Nom Nom, Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit and Whiskas, owned by the same company, worldwide.

Do you work for Royal Canin? To request corrections or removal please contact us via our support page and we will be happy to assist.

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