How popular isRoyal Canin in search?
In September 2026, there were an estimated 550K branded searches for Royal Canin worldwide which is down 18.3% over the last 12 months. Royal Canin holds 72.8% estimated Share of Search among skin and coat brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which skin and coat brands compete with Royal Canin?
Share of Search by month for Royal Canin, Purina, Greenies. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Purina | Greenies |
|---|---|---|---|
| Oct 2025 | 73.6% | 22% | 4.4% |
| Nov 2025 | 76.6% | 18.8% | 4.6% |
| Dec 2025 | 72.8% | 21.8% | 5.4% |
| Jan 2026 | 76.6% | 18.8% | 4.6% |
| Feb 2026 | 72.8% | 21.8% | 5.4% |
| Mar 2026 | 80% | 16% | 3.9% |
| Apr 2026 | 72.8% | 21.8% | 5.4% |
| May 2026 | 72.8% | 21.8% | 5.4% |
| Jun 2026 | 73.5% | 22.1% | 4.4% |
| Jul 2026 | 72.8% | 21.8% | 5.4% |
| Aug 2026 | 76.6% | 18.8% | 4.6% |
| Sep 2026 | 72.8% | 21.8% | 5.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.8% | 550K | -18.3% | -3.8 points | |
| 2, held 2nd | 21.8% | 165K | 0% | +3.1 points | |
| 3, held 3rd | 5.4% | 40.5K | 0% | +0.8 points |
Compare search popularity between Royal Canin and its closest rivals
How has branded search demand for Royal Canin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Royal Canin worldwide fell from 673K to 550K.
- Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among skin and coat brands worldwide decreased from 73.6% to 72.8%.
- Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among skin and coat brands worldwide peaked at 80% in March 2026 and was lowest at 72.8% in December 2025.
How did search popularity change for skin and coat brands worldwide in September 2026?
3 changes
In September 2026, Purina gained estimated Share of Search among skin and coat brands worldwide, from 18.8% to 21.8%.
In September 2026, Greenies gained estimated Share of Search among skin and coat brands worldwide, from 4.6% to 5.4%.
In September 2026, Royal Canin lost estimated Share of Search among skin and coat brands worldwide, from 76.6% to 72.8%.
Where does Royal Canin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pet food brands | 1st of 8 | 35.9% | Show ranking |
| Dog food brands | 1st of 5 | 41% | Show ranking |
| Kitten food brands | 1st of 5 | 41.3% | Show ranking |
| Cat food brands | 1st of 5 | 46.3% | Show ranking |
| Dog biscuits brands | 1st of 3 | 64.7% | Show ranking |
| Skin and coat brands | 1st of 3 | 72.8% | Shown above |
How is Royal Canin measured?
Brandwave collects information about searches that people make online using Royal Canin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- royal canin
Who owns Royal Canin?
Royal Canin is owned by 
Mars. Brandwave also tracks 
Nom Nom, 
Airwaves, 
Dolmio, Eclipse, Extra, Juicy Fruit and 
Whiskas, owned by the same company, worldwide.
Do you work for Royal Canin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Royal Canin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.