How popular isGreenies in search?
In September 2026, there were an estimated 40.5K branded searches for Greenies worldwide which held steady over the last 12 months. Greenies holds 5.4% estimated Share of Search among skin and coat brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Royal Canin72.8%
Purina21.8%
Greenies5.4%
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Which skin and coat brands compete with Greenies?
Share of Search by month for Royal Canin, Purina, Greenies. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Purina | Greenies |
|---|---|---|---|
| Oct 2025 | 73.6% | 22% | 4.4% |
| Nov 2025 | 76.6% | 18.8% | 4.6% |
| Dec 2025 | 72.8% | 21.8% | 5.4% |
| Jan 2026 | 76.6% | 18.8% | 4.6% |
| Feb 2026 | 72.8% | 21.8% | 5.4% |
| Mar 2026 | 80% | 16% | 3.9% |
| Apr 2026 | 72.8% | 21.8% | 5.4% |
| May 2026 | 72.8% | 21.8% | 5.4% |
| Jun 2026 | 73.5% | 22.1% | 4.4% |
| Jul 2026 | 72.8% | 21.8% | 5.4% |
| Aug 2026 | 76.6% | 18.8% | 4.6% |
| Sep 2026 | 72.8% | 21.8% | 5.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.8% | 550K | -18.3% | -3.8 points | |
| 2, held 2nd | 21.8% | 165K | 0% | +3.1 points | |
| 3, held 3rd | 5.4% | 40.5K | 0% | +0.8 points |
Compare search popularity between Greenies and its closest rivals
Every comparison with Greenies
6 comparisons
How has branded search demand for Greenies changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Greenies worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Greenies’ estimated Share of Search among skin and coat brands worldwide increased from 4.4% to 5.4%.
- Across the 12 months ending September 2026, Greenies’ estimated Share of Search among skin and coat brands worldwide peaked at 5.4% in December 2025 and was lowest at 3.9% in March 2026.
How did search popularity change for skin and coat brands worldwide in September 2026?
3 changes
In September 2026, Purina gained estimated Share of Search among skin and coat brands worldwide, from 18.8% to 21.8%.
In September 2026, Greenies gained estimated Share of Search among skin and coat brands worldwide, from 4.6% to 5.4%.
In September 2026, Royal Canin lost estimated Share of Search among skin and coat brands worldwide, from 76.6% to 72.8%.
Where does Greenies compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Skin and coat brands | 3rd of 3 | 5.4% | Shown above |
| Dog treat brands | 1st of 5 | 43.5% | Show ranking |
| Pet treat brands | 1st of 3 | 56.6% | Show ranking |
How is Greenies measured?
Brandwave collects information about searches that people make online using Greenies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- greenies
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Is Greenies your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.