Greenies vs Schmackos:Which is more popular by branded search?
In August 2026, Greenies had more branded searches than Schmackos among dog treat brands worldwide. Greenies was estimated to have 40.5K branded searches compared to Schmackos’ 8.1K, and held a 49.1% Share of Search versus Schmackos’ 9.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Greenies or Schmackos?
Compare the dog treat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Greenies, Schmackos. The figures are in the table below the chart.
View monthly share of search table
| Month | Greenies | Bark | Schmackos | ZIWI Peak | K9 Natural |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 26.8% | 8% | 12% | 4.3% |
| Nov 2025 | 43.7% | 29.3% | 7.1% | 16% | 3.9% |
| Dec 2025 | 45.8% | 30.6% | 9.2% | 11.2% | 3.3% |
| Jan 2026 | 50% | 27.4% | 8.1% | 10% | 4.4% |
| Feb 2026 | 53.1% | 23.8% | 8.7% | 10.6% | 3.8% |
| Mar 2026 | 52.7% | 23.5% | 8.6% | 10.5% | 4.7% |
| Apr 2026 | 51.5% | 23% | 8.4% | 12.6% | 4.6% |
| May 2026 | 51.5% | 23% | 8.4% | 12.6% | 4.6% |
| Jun 2026 | 47.6% | 26% | 9.5% | 11.7% | 5.2% |
| Jul 2026 | 52.7% | 23.5% | 8.6% | 10.5% | 4.7% |
| Aug 2026 | 49.1% | 26.9% | 9.8% | 9.8% | 4.4% |
| Sep 2026 | — | — | — | — | — |
How has the Greenies and Schmackos comparison changed over the last 12 months?
3 findings
- Greenies was ahead of Schmackos in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Greenies’ estimated Share of Search among dog treat brands worldwide moved from 48.9% to 49.1%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Schmackos’ estimated Share of Search among dog treat brands worldwide moved from 8% to 9.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for dog treat brands worldwide in August 2026?
2 changes
In August 2026, Schmackos overtook ZIWI Peak to rank 3rd among dog treat brands worldwide, at 9.8%.
In August 2026, Greenies lost estimated Share of Search among dog treat brands worldwide, from 52.7% to 49.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Greenies’ and Schmackos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.