Schmackos vs Zuke’s:Which is searched more?
In September 2026, Zuke’s had more branded searches than Schmackos among dog treat brands worldwide. Zuke’s had about 9,900 branded searches, while Schmackos had 8,100. Zuke’s made up 11.3% of all dog treat brand searches we track, and Schmackos accounted for 9.2%. These are worldwide searches for English-language branded terms.
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Is Schmackos or Zuke’s more popular in search?
Compare the dog treat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zuke’s, Schmackos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Greenies | ZIWI Peak | Zuke’s | Schmackos | K9 Natural | PureBites |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 29.5% | 10.9% | 7.2% | 4% | 4% |
| Nov 2025 | 41.4% | 37% | 8.3% | 6.7% | 3.7% | 3% |
| Dec 2025 | 45.2% | 27.5% | 11% | 9% | 3.2% | 4% |
| Jan 2026 | 43.5% | 30.1% | 10.6% | 7.1% | 3.9% | 4.7% |
| Feb 2026 | 44.8% | 29% | 10.9% | 7.3% | 3.2% | 4.9% |
| Mar 2026 | 44.4% | 28.7% | 10.9% | 7.2% | 3.9% | 4.8% |
| Apr 2026 | 43.5% | 30.1% | 10.6% | 7.1% | 3.9% | 4.7% |
| May 2026 | 43.9% | 30.4% | 10.7% | 7.2% | 3.9% | 3.9% |
| Jun 2026 | 39.9% | 31.6% | 11.9% | 8% | 4.3% | 4.3% |
| Jul 2026 | 45.7% | 29.6% | 9.1% | 7.4% | 4.1% | 4.1% |
| Aug 2026 | 43% | 27.8% | 12.9% | 8.6% | 3.8% | 3.8% |
| Sep 2026 | 46.1% | 26.1% | 11.3% | 9.2% | 4.1% | 3.3% |
How has the Schmackos and Zuke’s comparison changed over the last 12 months?
3 findings
- Zuke’s was ahead of Schmackos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Schmackos’ share of searches among dog treat brands worldwide moved from 7.2% to 9.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Zuke’s’ share of searches among dog treat brands worldwide moved from 10.9% to 11.3%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for dog treat brands worldwide in September 2026?
2 changes
In September 2026, Schmackos gained share of searches among dog treat brands worldwide, from 8.6% to 9.2%.
In September 2026, Zuke’s lost share of searches among dog treat brands worldwide, from 12.9% to 11.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Schmackos’ and Zuke’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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