Brandwave

How popular isZuke’s?

In September 2026, people searched for Zuke’s by name about 9,900 times worldwide, about the same as the previous year. These searches made up 11.3% of all global dog treat brand searches, placing Zuke’s third out of six brands. When we asked both ChatGPT and Google AI Overviews about dog treat brands, Zuke’s appeared in four of the five answers and was the joint most recommended of the six.

Search and AI answers in September 2026

Zuke’s is the third most searched of 6 competitors and the joint most recommended in AI answers.

  1. GreeniesShare of searches 46.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. ZIWI PeakShare of searches 26.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Zuke’sShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. SchmackosShare of searches 9.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. K9 NaturalShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

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Top dog treat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zuke’s was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zuke’s is the joint most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zuke’s1st
  2. PureBites1st
  3. Greenies3rd
  4. ZIWI Peak–
  5. Schmackos–
  6. K9 Natural–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zuke’s4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PureBites2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZIWI Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schmackos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K9 Natural0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog treat brands

5 answers

  • Asked ChatGPT

    “Which dog treat brand should I buy?”

    1. 1Zuke’s
    2. 2PureBites
    3. 3Greenies

  • Asked ChatGPT

    “What are the best dog treat brands?”

    1. 1PureBites
    2. 2Zuke’s
    3. 3Greenies

  • Asked ChatGPT

    “What's the best dog treat brand for training rewards?”

    1. 1Zuke’s

  • Searched Google, AI Overview

    “healthy dog treats”

    1. Searched Google, AI Overview

      “dog training treats”

      1. 1Zuke’s

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which dog treat brands compete with Zuke’s?

    Zuke’s against dog treat brands worldwide, by month

    Share of searches by month for Greenies, ZIWI Peak, Zuke’s, Schmackos, K9 Natural, PureBites. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGreeniesZIWI PeakZuke’sSchmackosK9 NaturalPureBites
    Oct 202544.5%29.5%10.9%7.2%4%4%
    Nov 202541.4%37%8.3%6.7%3.7%3%
    Dec 202545.2%27.5%11%9%3.2%4%
    Jan 202643.5%30.1%10.6%7.1%3.9%4.7%
    Feb 202644.8%29%10.9%7.3%3.2%4.9%
    Mar 202644.4%28.7%10.9%7.2%3.9%4.8%
    Apr 202643.5%30.1%10.6%7.1%3.9%4.7%
    May 202643.9%30.4%10.7%7.2%3.9%3.9%
    Jun 202639.9%31.6%11.9%8%4.3%4.3%
    Jul 202645.7%29.6%9.1%7.4%4.1%4.1%
    Aug 202643%27.8%12.9%8.6%3.8%3.8%
    Sep 202646.1%26.1%11.3%9.2%4.1%3.3%

    1. 1.Greenies

      46.1%

      Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +3 points.

    2. 2.ZIWI Peak

      26.1%

      Held 2nd. 22.9K estimated branded searches, -12.6% vs prior month. Share -1.8 points.

    3. 3.Zuke’s

      11.3%

      Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

    4. 4.Schmackos

      9.2%

      Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

    5. 5.K9 Natural

      4.1%

      Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

    6. 6.PureBites

      3.3%

      Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

    Compare popularity between Zuke’s and its closest rivals

    Every comparison with Zuke’s

    5 comparisons

    How has branded search demand for Zuke’s changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Zuke’s worldwide held steady at 9.9K.
    • Across the 12 months ending September 2026, Zuke’s’ share of searches among dog treat brands worldwide peaked at 12.9% in August 2026 and was lowest at 8.3% in November 2025.

    How did search popularity change for dog treat brands worldwide in September 2026?

    5 changes

    1. In September 2026, Greenies gained share of searches among dog treat brands worldwide, from 43% to 46.1%.

    2. In September 2026, Schmackos gained share of searches among dog treat brands worldwide, from 8.6% to 9.2%.

    3. In September 2026, ZIWI Peak lost share of searches among dog treat brands worldwide, from 27.8% to 26.1%.

    4. In September 2026, Zuke’s lost share of searches among dog treat brands worldwide, from 12.9% to 11.3%.

    5. In September 2026, PureBites lost share of searches among dog treat brands worldwide, from 3.8% to 3.3%.

    How are Zuke’s’ branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Zuke’s’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • zukes

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    How the Brand Demand Index is measured

    Where does Zuke’s compete?

    Zuke’s is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Dog treat brands3rd of 611.3%Shown above
    Pet treat brands3rd of 511.7%Show ranking
    Creator with pink hair and a pink jacket

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