Brandwave

How popular isZuke’s in search?

In September 2026, people searched for Zuke’s by name about 9,900 times worldwide, about the same as the previous year. These searches made up 11.7% of all global pet treat brand searches, placing Zuke’s third out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Greenies48%
  2. ZIWI Peak27.2%
  3. Zuke’s11.7%
  4. Schmackos9.6%
  5. PureBites3.4%
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Which pet treat brands compete with Zuke’s?

Zuke’s against pet treat brands worldwide, by month

Share of searches by month for Greenies, ZIWI Peak, Zuke’s, Schmackos, PureBites. The figures are in the table below the chart.

View monthly share of searches table
MonthGreeniesZIWI PeakZuke’sSchmackosPureBites
Oct 202546.3%30.7%11.3%7.5%4.1%
Nov 202542.9%38.4%8.6%7%3.1%
Dec 202546.7%28.5%11.4%9.3%4.1%
Jan 202645.3%31.3%11.1%7.4%4.9%
Feb 202646.2%29.9%11.3%7.5%5%
Mar 202646.2%29.9%11.3%7.5%5%
Apr 202645.3%31.3%11.1%7.4%4.9%
May 202645.7%31.6%11.2%7.4%4.1%
Jun 202641.7%33%12.5%8.3%4.5%
Jul 202647.6%30.8%9.5%7.8%4.2%
Aug 202644.8%29%13.4%9%4%
Sep 202648%27.2%11.7%9.6%3.4%

  1. 1.Greenies

    48%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.ZIWI Peak

    27.2%

    Held 2nd. 22.9K estimated branded searches, -12.6% vs prior month. Share -1.8 points.

  3. 3.Zuke’s

    11.7%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  4. 4.Schmackos

    9.6%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.PureBites

    3.4%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

Compare search popularity between Zuke’s and its closest rivals

Every comparison with Zuke’s

5 comparisons

How has branded search demand for Zuke’s changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zuke’s worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Zuke’s’ share of searches among pet treat brands worldwide peaked at 13.4% in August 2026 and was lowest at 8.6% in November 2025.

How did search popularity change for pet treat brands worldwide in September 2026?

5 changes

  1. In September 2026, Greenies gained share of searches among pet treat brands worldwide, from 44.8% to 48%.

  2. In September 2026, Schmackos gained share of searches among pet treat brands worldwide, from 9% to 9.6%.

  3. In September 2026, ZIWI Peak lost share of searches among pet treat brands worldwide, from 29% to 27.2%.

  4. In September 2026, Zuke’s lost share of searches among pet treat brands worldwide, from 13.4% to 11.7%.

  5. In September 2026, PureBites lost share of searches among pet treat brands worldwide, from 4% to 3.4%.

How are Zuke’s’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zuke’s’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zukes

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How the Brand Demand Index is measured

Where does Zuke’s compete?

Zuke’s is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dog treat brands3rd of 611.3%Show ranking
Pet treat brands3rd of 511.7%Shown above
Creator with pink hair and a pink jacket

Is Zuke’s your brand?

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