Brandwave

How popular isSchmackos in search?

In September 2026, there were an estimated 8.1K branded searches for Schmackos worldwide which is up 22.7% over the last 12 months. Schmackos holds 11.3% estimated Share of Search among pet treat brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Greenies56.6%
  2. ZIWI Peak32%
  3. Schmackos11.3%
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Which pet treat brands compete with Schmackos?

Schmackos against pet treat brands worldwide, by month

Share of Search by month for Greenies, ZIWI Peak, Schmackos. The figures are in the table below the chart.

View monthly share of search table
MonthGreeniesZIWI PeakSchmackos
Oct 202554.7%36.4%8.9%
Nov 202548.6%43.5%7.9%
Dec 202555.3%33.7%11.1%
Jan 202653.9%37.3%8.8%
Feb 202655.3%35.7%9%
Mar 202655.3%35.7%9%
Apr 202653.9%37.3%8.8%
May 202653.9%37.3%8.8%
Jun 202650.2%39.8%10%
Jul 202655.3%35.7%9%
Aug 202654.1%35%10.8%
Sep 202656.6%32%11.3%
  1. 1.Greenies

    56.6%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. Held 2nd. 22.9K estimated branded searches, -12.6% vs prior month. Share -3 points.

  3. 3.Schmackos

    11.3%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between Schmackos and its closest rivals

How has branded search demand for Schmackos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Schmackos worldwide rose from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Schmackos’ estimated Share of Search among pet treat brands worldwide increased from 8.9% to 11.3%.
  • Across the 12 months ending September 2026, Schmackos’ estimated Share of Search among pet treat brands worldwide peaked at 11.3% in September 2026 and was lowest at 7.9% in November 2025.

How did search popularity change for pet treat brands worldwide in September 2026?

  1. In September 2026, Greenies gained estimated Share of Search among pet treat brands worldwide, from 54.1% to 56.6%.

  2. In September 2026, ZIWI Peak lost estimated Share of Search among pet treat brands worldwide, from 35% to 32%.

  3. Estimated monthly branded searches for Schmackos worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

Where does Schmackos compete?

Schmackos is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog treat brands4th of 58.7%Show ranking
Pet treat brands3rd of 311.3%Shown above

How is Schmackos measured?

Brandwave collects information about searches that people make online using Schmackos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • schmackos

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How the Brand Demand Index is measured

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Is Schmackos your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.