Brandwave

K9 Natural vs Schmackos:Which is searched more?

In August 2026, Schmackos had more branded searches than K9 Natural among dog treat brands worldwide. Schmackos was estimated to have 8.1K branded searches compared to K9 Natural’s 3.6K, and held an 8.1% Share of Search versus K9 Natural’s 3.6%. These are worldwide searches for English-language branded terms.

Share of Search among dog treat brands worldwide in August 2026Which is more popular in search, K9 Natural or Schmackos?
K9 Natural3.6%3.6K searches
vs
Schmackos8.1%8.1K searches

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Which is more popular in search, K9 Natural or Schmackos?

Compare the dog treat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

K9 Natural and Schmackos among dog treat brands worldwide, by month

Share of Search by month for Schmackos, K9 Natural. The figures are in the table below the chart.

View monthly share of search table
MonthSchmackosK9 Natural
Oct 20256.8%3.7%
Nov 20256%3.3%
Dec 20257.8%2.8%
Jan 20266.7%3.6%
Feb 20267%3.1%
Mar 20266.9%3.8%
Apr 20266.8%3.7%
May 20266.8%3.7%
Jun 20267.5%4.1%
Jul 20266.9%3.8%
Aug 20268.1%3.6%
Sep 2026——

How has the K9 Natural and Schmackos comparison changed over the last 12 months?

  • Schmackos was ahead of K9 Natural in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, K9 Natural’s estimated Share of Search among dog treat brands worldwide moved from 3.7% to 3.6%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 11 months ending August 2026, Schmackos’ estimated Share of Search among dog treat brands worldwide moved from 6.8% to 8.1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for dog treat brands worldwide in August 2026?

  1. In August 2026, Schmackos gained estimated Share of Search among dog treat brands worldwide, from 6.9% to 8.1%.

How each brand is measured

Brandwave collects information about searches that people make online using K9 Natural’s and Schmackos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

K9 Natural

1 branded search term

  • k9 natural

Schmackos

1 branded search term

  • schmackos

How the Brand Demand Index is measured

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