How popular isGreenies in search?
In September 2026, there were an estimated 40.5K branded searches for Greenies worldwide which held steady over the last 12 months. Greenies holds 56.6% estimated Share of Search among pet treat brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pet treat brands compete with Greenies?
Share of Search by month for Greenies, ZIWI Peak, Schmackos. The figures are in the table below the chart.
View monthly share of search table
| Month | Greenies | ZIWI Peak | Schmackos |
|---|---|---|---|
| Oct 2025 | 54.7% | 36.4% | 8.9% |
| Nov 2025 | 48.6% | 43.5% | 7.9% |
| Dec 2025 | 55.3% | 33.7% | 11.1% |
| Jan 2026 | 53.9% | 37.3% | 8.8% |
| Feb 2026 | 55.3% | 35.7% | 9% |
| Mar 2026 | 55.3% | 35.7% | 9% |
| Apr 2026 | 53.9% | 37.3% | 8.8% |
| May 2026 | 53.9% | 37.3% | 8.8% |
| Jun 2026 | 50.2% | 39.8% | 10% |
| Jul 2026 | 55.3% | 35.7% | 9% |
| Aug 2026 | 54.1% | 35% | 10.8% |
| Sep 2026 | 56.6% | 32% | 11.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.6% | 40.5K | 0% | +2.5 points | |
| 2, held 2nd | 32% | 22.9K | -12.6% | -3 points | |
| 3, held 3rd | 11.3% | 8.1K | 0% | +0.5 points |
Compare search popularity between Greenies and its closest rivals
Every comparison with Greenies
6 comparisons
How has branded search demand for Greenies changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Greenies worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Greenies’ estimated Share of Search among pet treat brands worldwide increased from 54.7% to 56.6%.
- Across the 12 months ending September 2026, Greenies’ estimated Share of Search among pet treat brands worldwide peaked at 56.6% in September 2026 and was lowest at 48.6% in November 2025.
How did search popularity change for pet treat brands worldwide in September 2026?
3 changes
In September 2026, Greenies gained estimated Share of Search among pet treat brands worldwide, from 54.1% to 56.6%.
In September 2026, ZIWI Peak lost estimated Share of Search among pet treat brands worldwide, from 35% to 32%.
Estimated monthly branded searches for Schmackos worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Where does Greenies compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Skin and coat brands | 3rd of 3 | 5.4% | Show ranking |
| Dog treat brands | 1st of 5 | 43.5% | Show ranking |
| Pet treat brands | 1st of 3 | 56.6% | Shown above |
How is Greenies measured?
Brandwave collects information about searches that people make online using Greenies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- greenies
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Is Greenies your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.