Skin and coat brands:Which are searched most?
In September 2026, Royal Canin was the most searched among skin and coat brands worldwide, with an estimated 550K branded searches and 72.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Royal Canin72.8%
Purina21.8%
Greenies5.4%
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Share of SearchLeaderboard
Compare the skin and coat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royal Canin, Purina, Greenies. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Purina | Greenies |
|---|---|---|---|
| Oct 2025 | 73.6% | 22% | 4.4% |
| Nov 2025 | 76.6% | 18.8% | 4.6% |
| Dec 2025 | 72.8% | 21.8% | 5.4% |
| Jan 2026 | 76.6% | 18.8% | 4.6% |
| Feb 2026 | 72.8% | 21.8% | 5.4% |
| Mar 2026 | 80% | 16% | 3.9% |
| Apr 2026 | 72.8% | 21.8% | 5.4% |
| May 2026 | 72.8% | 21.8% | 5.4% |
| Jun 2026 | 73.5% | 22.1% | 4.4% |
| Jul 2026 | 72.8% | 21.8% | 5.4% |
| Aug 2026 | 76.6% | 18.8% | 4.6% |
| Sep 2026 | 72.8% | 21.8% | 5.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.8% | 550K | -18.3% | -3.8 points | |
| 2, held 2nd | 21.8% | 165K | 0% | +3.1 points | |
| 3, held 3rd | 5.4% | 40.5K | 0% | +0.8 points |
Compare search popularity between leading brands
Which brand is most popular in search among skin and coat brands worldwide?
3 brands
In September 2026, Royal Canin was the most searched among skin and coat brands worldwide, with an estimated 550K branded searches and 72.8% estimated Share of Search within this set. Purina is in 2nd place, 51 percentage points behind at 21.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Royal Canin | 73.6% → 72.8% | 80%Mar 2026 | 72.8%Dec 2025 | 1st |
| Purina | 22% → 21.8% | 22.1%Jun 2026 | 16%Mar 2026 | 2nd |
| Greenies | 4.4% → 5.4% | 5.4%Dec 2025 | 3.9%Mar 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among skin and coat brands worldwide decreased from 73.6% to 72.8%.
- Across the 12 months ending September 2026, Greenies’ estimated Share of Search among skin and coat brands worldwide increased from 4.4% to 5.4%.
- Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among skin and coat brands worldwide peaked at 80% in March 2026 and was lowest at 72.8% in December 2025.
- Across the 12 months ending September 2026, Purina’s estimated Share of Search among skin and coat brands worldwide peaked at 22.1% in June 2026 and was lowest at 16% in March 2026.
- Across the 12 months ending September 2026, Greenies’ estimated Share of Search among skin and coat brands worldwide peaked at 5.4% in December 2025 and was lowest at 3.9% in March 2026.
- Across the 12 months ending September 2026, Purina held steady: its estimated Share of Search among skin and coat brands worldwide moved less than 0.5 percentage points.
How did search popularity change for skin and coat brands worldwide in September 2026?
3 changes
In September 2026, Purina gained estimated Share of Search among skin and coat brands worldwide, from 18.8% to 21.8%.
In September 2026, Greenies gained estimated Share of Search among skin and coat brands worldwide, from 4.6% to 5.4%.
In September 2026, Royal Canin lost estimated Share of Search among skin and coat brands worldwide, from 76.6% to 72.8%.
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