Purina vs Royal Canin:Which is more popular by branded search?
In August 2026, Royal Canin had more branded searches than Purina among pet food brands worldwide. Royal Canin was estimated to have 673K branded searches compared to Purina’s 165K, and held a 50.4% Share of Search versus Purina’s 12.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Purina or Royal Canin?
Compare the pet food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royal Canin, Purina. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Eukanuba | ZIWI Peak |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 37.1% | 13.5% | 3.3% | 0.67% |
| Nov 2025 | 46.3% | 37.9% | 11.4% | 3.4% | 1% |
| Dec 2025 | 45.3% | 37% | 13.6% | 3.3% | 0.81% |
| Jan 2026 | 46.6% | 38% | 11.4% | 3.4% | 0.56% |
| Feb 2026 | 45.3% | 37.1% | 13.6% | 3.3% | 0.67% |
| Mar 2026 | 55.4% | 30.3% | 11.1% | 2.7% | 0.54% |
| Apr 2026 | 45.3% | 37% | 13.6% | 3.3% | 0.81% |
| May 2026 | 45.3% | 37% | 13.6% | 3.3% | 0.81% |
| Jun 2026 | 45.3% | 37.1% | 13.6% | 3.3% | 0.67% |
| Jul 2026 | 45.3% | 37.1% | 13.6% | 3.3% | 0.67% |
| Aug 2026 | 50.4% | 33.7% | 12.3% | 3% | 0.61% |
| Sep 2026 | — | — | — | — | — |
How has the Purina and Royal Canin comparison changed over the last 12 months?
3 findings
- Royal Canin was ahead of Purina in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands worldwide moved from 13.5% to 12.3%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands worldwide moved from 45.4% to 50.4%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for pet food brands worldwide in August 2026?
2 changes
In August 2026, Royal Canin gained estimated Share of Search among pet food brands worldwide, from 45.3% to 50.4%.
In August 2026, Purina lost estimated Share of Search among pet food brands worldwide, from 13.6% to 12.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Purina’s and Royal Canin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Purina
1 branded search term
- purina
Royal Canin
1 branded search term
- royal canin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.