Brandwave

Schmackos vs ZIWI Peak:Which is searched more?

In September 2026, ZIWI Peak had more branded searches than Schmackos among pet treat brands worldwide. ZIWI Peak was estimated to have 22.9K branded searches compared to Schmackos’ 8.1K, and held a 32% Share of Search versus Schmackos’ 11.3%. These are worldwide searches for English-language branded terms.

Share of Search among pet treat brands worldwide in September 2026Which is more popular in search, Schmackos or ZIWI Peak?
Schmackos11.3%8.1K searches
vs
ZIWI Peak32%22.9K searches

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Which is more popular in search, Schmackos or ZIWI Peak?

Compare the pet treat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Schmackos and ZIWI Peak among pet treat brands worldwide, by month

Share of Search by month for ZIWI Peak, Schmackos. The figures are in the table below the chart.

View monthly share of search table
MonthGreeniesZIWI PeakSchmackos
Oct 202554.7%36.4%8.9%
Nov 202548.6%43.5%7.9%
Dec 202555.3%33.7%11.1%
Jan 202653.9%37.3%8.8%
Feb 202655.3%35.7%9%
Mar 202655.3%35.7%9%
Apr 202653.9%37.3%8.8%
May 202653.9%37.3%8.8%
Jun 202650.2%39.8%10%
Jul 202655.3%35.7%9%
Aug 202654.1%35%10.8%
Sep 202656.6%32%11.3%

How has the Schmackos and ZIWI Peak comparison changed over the last 12 months?

  • ZIWI Peak was ahead of Schmackos in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Schmackos’ estimated Share of Search among pet treat brands worldwide moved from 8.9% to 11.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, ZIWI Peak’s estimated Share of Search among pet treat brands worldwide moved from 36.4% to 32%, and its estimated monthly branded searches moved from 26.9K to 22.9K.

How did search popularity change for pet treat brands worldwide in September 2026?

  1. In September 2026, ZIWI Peak lost estimated Share of Search among pet treat brands worldwide, from 35% to 32%.

  2. Estimated monthly branded searches for Schmackos worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

Other head-to-heads among pet treat brands

How each brand is measured

Brandwave collects information about searches that people make online using Schmackos’ and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Schmackos

1 branded search term

  • schmackos

ZIWI Peak

2 branded search terms

  • ziwi
  • ziwi peak

How the Brand Demand Index is measured

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