K9 Natural vs Zuke’s:Which is more popular?
In September 2026, Zuke’s had more branded searches than K9 Natural among dog treat brands worldwide. Zuke’s had about 9,900 branded searches, while K9 Natural had 3,600. Zuke’s made up 11.3% of all dog treat brand searches we track, and K9 Natural accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about dog treat brands, Zuke’s appeared in four of the five answers and K9 Natural in none.
Who do people search for more?
Zuke’s, about 3 searches for every 1 for K9 Natural
Who does AI mention more?
Zuke’s, mentioned in 4 of 5 answers, K9 Natural in 0
Who does AI recommend more?
Zuke’s, the only one of the two named
Follow K9 Natural vs Zuke’s and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dog treat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zuke’s was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. K9 Natural did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zuke’s4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Greenies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PureBites2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZIWI Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Schmackos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
K9 Natural0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog treat brands
5 answers
Asked ChatGPT
“Which dog treat brand should I buy?”
Asked ChatGPT
“What are the best dog treat brands?”
Asked ChatGPT
“What's the best dog treat brand for training rewards?”
Searched Google, AI Overview
“healthy dog treats”
Searched Google, AI Overview
“dog training treats”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is K9 Natural or Zuke’s more popular in search?
This chart shows how often people search Google for K9 Natural and Zuke’s by name. Each line represents a brand's share of searches for all six dog treat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Zuke’s, K9 Natural. The figures are in the table below the chart.
View monthly share of searches table
| Month | Greenies | ZIWI Peak | Zuke’s | Schmackos | K9 Natural | PureBites |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 29.5% | 10.9% | 7.2% | 4% | 4% |
| Nov 2025 | 41.4% | 37% | 8.3% | 6.7% | 3.7% | 3% |
| Dec 2025 | 45.2% | 27.5% | 11% | 9% | 3.2% | 4% |
| Jan 2026 | 43.5% | 30.1% | 10.6% | 7.1% | 3.9% | 4.7% |
| Feb 2026 | 44.8% | 29% | 10.9% | 7.3% | 3.2% | 4.9% |
| Mar 2026 | 44.4% | 28.7% | 10.9% | 7.2% | 3.9% | 4.8% |
| Apr 2026 | 43.5% | 30.1% | 10.6% | 7.1% | 3.9% | 4.7% |
| May 2026 | 43.9% | 30.4% | 10.7% | 7.2% | 3.9% | 3.9% |
| Jun 2026 | 39.9% | 31.6% | 11.9% | 8% | 4.3% | 4.3% |
| Jul 2026 | 45.7% | 29.6% | 9.1% | 7.4% | 4.1% | 4.1% |
| Aug 2026 | 43% | 27.8% | 12.9% | 8.6% | 3.8% | 3.8% |
| Sep 2026 | 46.1% | 26.1% | 11.3% | 9.2% | 4.1% | 3.3% |
How has the K9 Natural and Zuke’s comparison changed over the last 12 months?
3 findings
- Zuke’s was ahead of K9 Natural in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K9 Natural’s share of searches among dog treat brands worldwide moved from 4% to 4.1%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Zuke’s’ share of searches among dog treat brands worldwide moved from 10.9% to 11.3%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for dog treat brands worldwide in September 2026?
1 change
In September 2026, Zuke’s lost share of searches among dog treat brands worldwide, from 12.9% to 11.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using K9 Natural’s and Zuke’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
K9 Natural
1 branded search term
- k9 natural
Zuke’s
1 branded search term
- zukes
Other head-to-heads among dog treat brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.