ZIWI Peak vs Zuke’s:Which is more popular?
In September 2026, ZIWI Peak had more branded searches than Zuke’s among dog treat brands worldwide. ZIWI Peak had about 22,900 branded searches, while Zuke’s had 9,900. ZIWI Peak made up 26.1% of all dog treat brand searches we track, and Zuke’s accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about dog treat brands, Zuke’s appeared in four of the five answers and ZIWI Peak in none.
Who do people search for more?
ZIWI Peak, about 2 searches for every 1 for Zuke’s
Who does AI mention more?
Zuke’s, mentioned in 4 of 5 answers, ZIWI Peak in 0
Who does AI recommend more?
Zuke’s, the only one of the two named
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Top dog treat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zuke’s was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ZIWI Peak did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zuke’s4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Greenies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PureBites2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ZIWI Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Schmackos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
K9 Natural0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog treat brands
5 answers
Asked ChatGPT
“Which dog treat brand should I buy?”
Asked ChatGPT
“What are the best dog treat brands?”
Asked ChatGPT
“What's the best dog treat brand for training rewards?”
Searched Google, AI Overview
“healthy dog treats”
Searched Google, AI Overview
“dog training treats”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is ZIWI Peak or Zuke’s more popular in search?
This chart shows how often people search Google for ZIWI Peak and Zuke’s by name. Each line represents a brand's share of searches for all six dog treat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ZIWI Peak, Zuke’s. The figures are in the table below the chart.
View monthly share of searches table
| Month | Greenies | ZIWI Peak | Zuke’s | Schmackos | K9 Natural | PureBites |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 29.5% | 10.9% | 7.2% | 4% | 4% |
| Nov 2025 | 41.4% | 37% | 8.3% | 6.7% | 3.7% | 3% |
| Dec 2025 | 45.2% | 27.5% | 11% | 9% | 3.2% | 4% |
| Jan 2026 | 43.5% | 30.1% | 10.6% | 7.1% | 3.9% | 4.7% |
| Feb 2026 | 44.8% | 29% | 10.9% | 7.3% | 3.2% | 4.9% |
| Mar 2026 | 44.4% | 28.7% | 10.9% | 7.2% | 3.9% | 4.8% |
| Apr 2026 | 43.5% | 30.1% | 10.6% | 7.1% | 3.9% | 4.7% |
| May 2026 | 43.9% | 30.4% | 10.7% | 7.2% | 3.9% | 3.9% |
| Jun 2026 | 39.9% | 31.6% | 11.9% | 8% | 4.3% | 4.3% |
| Jul 2026 | 45.7% | 29.6% | 9.1% | 7.4% | 4.1% | 4.1% |
| Aug 2026 | 43% | 27.8% | 12.9% | 8.6% | 3.8% | 3.8% |
| Sep 2026 | 46.1% | 26.1% | 11.3% | 9.2% | 4.1% | 3.3% |
How has the ZIWI Peak and Zuke’s comparison changed over the last 12 months?
3 findings
- ZIWI Peak was ahead of Zuke’s in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ZIWI Peak’s share of searches among dog treat brands worldwide moved from 29.5% to 26.1%, and its estimated monthly branded searches moved from 26.9K to 22.9K.
- Across the 12 months ending September 2026, Zuke’s’ share of searches among dog treat brands worldwide moved from 10.9% to 11.3%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for dog treat brands worldwide in September 2026?
2 changes
In September 2026, ZIWI Peak lost share of searches among dog treat brands worldwide, from 27.8% to 26.1%.
In September 2026, Zuke’s lost share of searches among dog treat brands worldwide, from 12.9% to 11.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ZIWI Peak’s and Zuke’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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