Brandwave

How popular isPureBites?

In September 2026, people searched for PureBites by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 3.4% of all global pet treat brand searches, placing PureBites fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about pet treat brands, PureBites appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

PureBites is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. GreeniesShare of searches 48%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. ZIWI PeakShare of searches 27.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Zuke’sShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. SchmackosShare of searches 9.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PureBitesShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top pet treat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PureBites was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PureBites is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zuke’s1st
  2. PureBites2nd
  3. Greenies3rd
  4. ZIWI Peak–
  5. Schmackos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zuke’s4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PureBites3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZIWI Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schmackos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet treat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pet treat brands compete with PureBites?

PureBites against pet treat brands worldwide, by month

Share of searches by month for Greenies, ZIWI Peak, Zuke’s, Schmackos, PureBites. The figures are in the table below the chart.

View monthly share of searches table
MonthGreeniesZIWI PeakZuke’sSchmackosPureBites
Oct 202546.3%30.7%11.3%7.5%4.1%
Nov 202542.9%38.4%8.6%7%3.1%
Dec 202546.7%28.5%11.4%9.3%4.1%
Jan 202645.3%31.3%11.1%7.4%4.9%
Feb 202646.2%29.9%11.3%7.5%5%
Mar 202646.2%29.9%11.3%7.5%5%
Apr 202645.3%31.3%11.1%7.4%4.9%
May 202645.7%31.6%11.2%7.4%4.1%
Jun 202641.7%33%12.5%8.3%4.5%
Jul 202647.6%30.8%9.5%7.8%4.2%
Aug 202644.8%29%13.4%9%4%
Sep 202648%27.2%11.7%9.6%3.4%

  1. 1.Greenies

    48%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.ZIWI Peak

    27.2%

    Held 2nd. 22.9K estimated branded searches, -12.6% vs prior month. Share -1.8 points.

  3. 3.Zuke’s

    11.7%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  4. 4.Schmackos

    9.6%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.PureBites

    3.4%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

Compare popularity between PureBites and its closest rivals

Every comparison with PureBites

5 comparisons

How has branded search demand for PureBites changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PureBites worldwide fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, PureBites’ share of searches among pet treat brands worldwide decreased from 4.1% to 3.4%.
  • Across the 12 months ending September 2026, PureBites’ share of searches among pet treat brands worldwide peaked at 5% in February 2026 and was lowest at 3.1% in November 2025.

How did search popularity change for pet treat brands worldwide in September 2026?

5 changes

  1. In September 2026, Greenies gained share of searches among pet treat brands worldwide, from 44.8% to 48%.

  2. In September 2026, Schmackos gained share of searches among pet treat brands worldwide, from 9% to 9.6%.

  3. In September 2026, ZIWI Peak lost share of searches among pet treat brands worldwide, from 29% to 27.2%.

  4. In September 2026, Zuke’s lost share of searches among pet treat brands worldwide, from 13.4% to 11.7%.

  5. In September 2026, PureBites lost share of searches among pet treat brands worldwide, from 4% to 3.4%.

How are PureBites’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using PureBites’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • purebites

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How the Brand Demand Index is measured

Where does PureBites compete?

PureBites is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dog treat brands6th of 63.3%Show ranking
Pet treat brands5th of 53.4%Shown above
Creator with pink hair and a pink jacket

Is PureBites your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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