Brandwave

PureBites vs ZIWI Peak:Which is searched more?

In September 2026, ZIWI Peak had more branded searches than PureBites among dog treat brands worldwide. ZIWI Peak had about 22,900 branded searches, while PureBites had 2,900. ZIWI Peak made up 26.1% of all dog treat brand searches we track, and PureBites accounted for 3.3%. These are worldwide searches for English-language branded terms.

Share of searches among dog treat brands worldwide in September 2026Is PureBites or ZIWI Peak more popular in search?
PureBites3.3%2.9K searches
vs
ZIWI Peak26.1%22.9K searches

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Is PureBites or ZIWI Peak more popular in search?

Compare the dog treat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PureBites and ZIWI Peak among dog treat brands worldwide, by month

Share of searches by month for ZIWI Peak, PureBites. The figures are in the table below the chart.

View monthly share of searches table
MonthGreeniesZIWI PeakZuke’sSchmackosK9 NaturalPureBites
Oct 202544.5%29.5%10.9%7.2%4%4%
Nov 202541.4%37%8.3%6.7%3.7%3%
Dec 202545.2%27.5%11%9%3.2%4%
Jan 202643.5%30.1%10.6%7.1%3.9%4.7%
Feb 202644.8%29%10.9%7.3%3.2%4.9%
Mar 202644.4%28.7%10.9%7.2%3.9%4.8%
Apr 202643.5%30.1%10.6%7.1%3.9%4.7%
May 202643.9%30.4%10.7%7.2%3.9%3.9%
Jun 202639.9%31.6%11.9%8%4.3%4.3%
Jul 202645.7%29.6%9.1%7.4%4.1%4.1%
Aug 202643%27.8%12.9%8.6%3.8%3.8%
Sep 202646.1%26.1%11.3%9.2%4.1%3.3%

How has the PureBites and ZIWI Peak comparison changed over the last 12 months?

3 findings
  • ZIWI Peak was ahead of PureBites in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PureBites’ share of searches among dog treat brands worldwide moved from 4% to 3.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, ZIWI Peak’s share of searches among dog treat brands worldwide moved from 29.5% to 26.1%, and its estimated monthly branded searches moved from 26.9K to 22.9K.

How did search popularity change for dog treat brands worldwide in September 2026?

2 changes
  1. In September 2026, ZIWI Peak lost share of searches among dog treat brands worldwide, from 27.8% to 26.1%.

  2. In September 2026, PureBites lost share of searches among dog treat brands worldwide, from 3.8% to 3.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using PureBites’ and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PureBites

1 branded search term

  • purebites

ZIWI Peak

2 branded search terms

  • ziwi
  • ziwi peak

How the Brand Demand Index is measured

Other head-to-heads among dog treat brands

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