Brandwave

Greenies vs PureBites:Which is more popular?

In September 2026, Greenies had more branded searches than PureBites among pet treat brands worldwide. Greenies had about 40,500 branded searches, while PureBites had 2,900. Greenies made up 48% of all pet treat brand searches we track, and PureBites accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about pet treat brands, PureBites appeared in three of the five answers and Greenies in two. PureBites was mentioned before Greenies in every answer.

Among pet treat brands worldwide in September 2026

Who do people search for more?

Greenies, about 14 searches for every 1 for PureBites

Greenies 40.5K searchesPureBites 2.9K searches

Who does AI mention more?

PureBites, mentioned in 3 of 5 answers, Greenies in 2

PureBites in 3 of 5Greenies in 2 of 5

Who does AI recommend more?

PureBites, named ahead of Greenies in every answer

PureBites first in 3Greenies never first

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Top pet treat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PureBites was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Greenies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PureBites was listed before Greenies in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zuke’s1st
  2. PureBites2nd
  3. Greenies3rd
  4. ZIWI Peak–
  5. Schmackos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zuke’s4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PureBites3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZIWI Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schmackos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet treat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Greenies or PureBites more popular in search?

This chart shows how often people search Google for Greenies and PureBites by name. Each line represents a brand's share of searches for all five pet treat brands we track, month by month, from English-language searches worldwide.

Greenies and PureBites among pet treat brands worldwide, by month

Share of searches by month for Greenies, PureBites. The figures are in the table below the chart.

View monthly share of searches table
MonthGreeniesZIWI PeakZuke’sSchmackosPureBites
Oct 202546.3%30.7%11.3%7.5%4.1%
Nov 202542.9%38.4%8.6%7%3.1%
Dec 202546.7%28.5%11.4%9.3%4.1%
Jan 202645.3%31.3%11.1%7.4%4.9%
Feb 202646.2%29.9%11.3%7.5%5%
Mar 202646.2%29.9%11.3%7.5%5%
Apr 202645.3%31.3%11.1%7.4%4.9%
May 202645.7%31.6%11.2%7.4%4.1%
Jun 202641.7%33%12.5%8.3%4.5%
Jul 202647.6%30.8%9.5%7.8%4.2%
Aug 202644.8%29%13.4%9%4%
Sep 202648%27.2%11.7%9.6%3.4%

How has the Greenies and PureBites comparison changed over the last 12 months?

3 findings
  • Greenies was ahead of PureBites in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Greenies’ share of searches among pet treat brands worldwide moved from 46.3% to 48%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, PureBites’ share of searches among pet treat brands worldwide moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for pet treat brands worldwide in September 2026?

2 changes
  1. In September 2026, Greenies gained share of searches among pet treat brands worldwide, from 44.8% to 48%.

  2. In September 2026, PureBites lost share of searches among pet treat brands worldwide, from 4% to 3.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Greenies’ and PureBites’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Greenies

1 branded search term

  • greenies

PureBites

1 branded search term

  • purebites

How the Brand Demand Index is measured

Other head-to-heads among pet treat brands

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