PureBites vs Zuke’s:Which is more popular?
In September 2026, Zuke’s had more branded searches than PureBites among pet treat brands worldwide. Zuke’s had about 9,900 branded searches, while PureBites had 2,900. Zuke’s made up 11.7% of all pet treat brand searches we track, and PureBites accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about pet treat brands, Zuke’s appeared in four of the five answers and PureBites in three. Zuke’s was mentioned before PureBites in two out of three answers.
Who do people search for more?
Zuke’s, about 3 searches for every 1 for PureBites
Who does AI mention more?
Zuke’s, mentioned in 4 of 5 answers, PureBites in 3
Who does AI recommend more?
Zuke’s, named ahead of PureBites in 2 of 3 answers
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Top pet treat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zuke’s was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PureBites was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zuke’s was listed before PureBites in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zuke’s4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PureBites3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Greenies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZIWI Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Schmackos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet treat brands
5 answers
Asked ChatGPT
“Which pet treat brand should I buy?”
Asked ChatGPT
“What are the best pet treat brands?”
Asked ChatGPT
“What's the best pet treat brand for everyday rewards?”
Searched Google, AI Overview
“dog treats brands”
Searched Google, AI Overview
“healthy pet treats”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is PureBites or Zuke’s more popular in search?
This chart shows how often people search Google for PureBites and Zuke’s by name. Each line represents a brand's share of searches for all five pet treat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Zuke’s, PureBites. The figures are in the table below the chart.
View monthly share of searches table
| Month | Greenies | ZIWI Peak | Zuke’s | Schmackos | PureBites |
|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 30.7% | 11.3% | 7.5% | 4.1% |
| Nov 2025 | 42.9% | 38.4% | 8.6% | 7% | 3.1% |
| Dec 2025 | 46.7% | 28.5% | 11.4% | 9.3% | 4.1% |
| Jan 2026 | 45.3% | 31.3% | 11.1% | 7.4% | 4.9% |
| Feb 2026 | 46.2% | 29.9% | 11.3% | 7.5% | 5% |
| Mar 2026 | 46.2% | 29.9% | 11.3% | 7.5% | 5% |
| Apr 2026 | 45.3% | 31.3% | 11.1% | 7.4% | 4.9% |
| May 2026 | 45.7% | 31.6% | 11.2% | 7.4% | 4.1% |
| Jun 2026 | 41.7% | 33% | 12.5% | 8.3% | 4.5% |
| Jul 2026 | 47.6% | 30.8% | 9.5% | 7.8% | 4.2% |
| Aug 2026 | 44.8% | 29% | 13.4% | 9% | 4% |
| Sep 2026 | 48% | 27.2% | 11.7% | 9.6% | 3.4% |
How has the PureBites and Zuke’s comparison changed over the last 12 months?
3 findings
- Zuke’s was ahead of PureBites in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PureBites’ share of searches among pet treat brands worldwide moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Zuke’s’ share of searches among pet treat brands worldwide moved from 11.3% to 11.7%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for pet treat brands worldwide in September 2026?
2 changes
In September 2026, Zuke’s lost share of searches among pet treat brands worldwide, from 13.4% to 11.7%.
In September 2026, PureBites lost share of searches among pet treat brands worldwide, from 4% to 3.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PureBites’ and Zuke’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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