Kitten food brands:Which are searched most?
In September 2026, Royal Canin was the most searched among kitten food brands worldwide, with an estimated 550K branded searches and 41.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Royal Canin41.3%
Hill's33.8%Purina12.4%
Whiskas12.4%- Instinct0.04%
Follow kitten food brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the kitten food brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royal Canin, Hill's, Purina, Whiskas. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Whiskas | Instinct |
|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.6% | 12.6% | 10.4% | 0.05% |
| Nov 2025 | 43.3% | 35.4% | 10.6% | 10.6% | 0.03% |
| Dec 2025 | 41.3% | 33.8% | 12.4% | 12.4% | 0.02% |
| Jan 2026 | 43.3% | 35.4% | 10.6% | 10.6% | 0.03% |
| Feb 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Mar 2026 | 51.3% | 28.1% | 10.3% | 10.3% | 0.03% |
| Apr 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| May 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.02% |
| Jun 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Jul 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Aug 2026 | 46.3% | 31% | 11.4% | 11.4% | 0.03% |
| Sep 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.04% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 550K | -18.3% | -5 points | |
| 2, held 2nd | 33.8% | 450K | 0% | +2.9 points | |
| 3, held 3rd | 12.4% | 165K | 0% | +1 points | |
| 4, held 4th | 12.4% | 165K | 0% | +1 points | |
| 5, held 5th | 0.04% | 480 | +23.1% | 0 points |
41.3%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -5 points.
2.
Hill's33.8%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +2.9 points.
3.
12.4%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Whiskas12.4%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +1 points.
5.Instinct
0.04%
Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Royal Canin vs Hill's: compare search popularity
- Royal Canin vs Whiskas: compare search popularity
- Hill's vs Whiskas: compare search popularity
- Purina vs Whiskas: compare search popularity
- Compare any of these brands
Which brand is most popular in search among kitten food brands worldwide?
5 brands
In September 2026, Royal Canin was the most searched among kitten food brands worldwide, with an estimated 550K branded searches and 41.3% estimated Share of Search within this set. Hill's is in 2nd place, 7.5 percentage points behind at 33.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Royal Canin | 42.3% → 41.3% | 51.3%Mar 2026 | 41.3%Sep 2026 | 1st |
| Hill's | 34.6% → 33.8% | 35.4%Nov 2025 | 28.1%Mar 2026 | 2nd |
| Purina | 12.6% → 12.4% | 12.6%Oct 2025 | 10.3%Mar 2026 | 3rd |
| Whiskas | 10.4% → 12.4% | 12.4%Dec 2025 | 10.3%Mar 2026 | 4th |
| Instinct | 0.05% → 0.04% | 0.05%Oct 2025 | 0.02%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among kitten food brands worldwide decreased from 42.3% to 41.3%.
- Across the 12 months ending September 2026, Hill's’ estimated Share of Search among kitten food brands worldwide decreased from 34.6% to 33.8%.
- Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among kitten food brands worldwide increased from 10.4% to 12.4%.
- Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among kitten food brands worldwide peaked at 51.3% in March 2026 and was lowest at 41.3% in September 2026.
- Across the 12 months ending September 2026, Hill's’ estimated Share of Search among kitten food brands worldwide peaked at 35.4% in November 2025 and was lowest at 28.1% in March 2026.
- Across the 12 months ending September 2026, Purina’s estimated Share of Search among kitten food brands worldwide peaked at 12.6% in October 2025 and was lowest at 10.3% in March 2026.
- Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among kitten food brands worldwide peaked at 12.4% in December 2025 and was lowest at 10.3% in March 2026.
- Across the 12 months ending September 2026, Purina and Instinct held steady: their estimated Share of Search among kitten food brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for kitten food brands worldwide in September 2026?
5 changes
In September 2026, Hill's gained estimated Share of Search among kitten food brands worldwide, from 31% to 33.8%.
In September 2026, Purina gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.
In September 2026, Whiskas gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.
In September 2026, Royal Canin lost estimated Share of Search among kitten food brands worldwide, from 46.3% to 41.3%.
Estimated monthly branded searches for Instinct worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.