How popular isPurina in search?
In September 2026, there were an estimated 165K branded searches for Purina worldwide which is down 17.9% over the last 12 months. Purina holds 12.4% estimated Share of Search among kitten food brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Royal Canin41.3%
Hill's33.8%Purina12.4%
Whiskas12.4%- Instinct0.04%
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Which kitten food brands compete with Purina?
Share of Search by month for Royal Canin, Hill's, Purina, Whiskas. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Whiskas | Instinct |
|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.6% | 12.6% | 10.4% | 0.05% |
| Nov 2025 | 43.3% | 35.4% | 10.6% | 10.6% | 0.03% |
| Dec 2025 | 41.3% | 33.8% | 12.4% | 12.4% | 0.02% |
| Jan 2026 | 43.3% | 35.4% | 10.6% | 10.6% | 0.03% |
| Feb 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Mar 2026 | 51.3% | 28.1% | 10.3% | 10.3% | 0.03% |
| Apr 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| May 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.02% |
| Jun 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Jul 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Aug 2026 | 46.3% | 31% | 11.4% | 11.4% | 0.03% |
| Sep 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.04% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 550K | -18.3% | -5 points | |
| 2, held 2nd | 33.8% | 450K | 0% | +2.9 points | |
| 3, held 3rd | 12.4% | 165K | 0% | +1 points | |
| 4, held 4th | 12.4% | 165K | 0% | +1 points | |
| 5, held 5th | 0.04% | 480 | +23.1% | 0 points |
41.3%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -5 points.
2.
Hill's33.8%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +2.9 points.
3.
12.4%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Whiskas12.4%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +1 points.
5.Instinct
0.04%
Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Purina and its closest rivals
How has branded search demand for Purina changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Purina worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Purina’s estimated Share of Search among kitten food brands worldwide peaked at 12.6% in October 2025 and was lowest at 10.3% in March 2026.
How did search popularity change for kitten food brands worldwide in September 2026?
5 changes
In September 2026, Hill's gained estimated Share of Search among kitten food brands worldwide, from 31% to 33.8%.
In September 2026, Purina gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.
In September 2026, Whiskas gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.
In September 2026, Royal Canin lost estimated Share of Search among kitten food brands worldwide, from 46.3% to 41.3%.
Estimated monthly branded searches for Instinct worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
Where does Purina compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pet food brands | 3rd of 8 | 10.8% | Show ranking |
| Dog food brands | 3rd of 5 | 12.3% | Show ranking |
| Kitten food brands | 3rd of 5 | 12.4% | Shown above |
| Dog biscuits brands | 2nd of 3 | 19.4% | Show ranking |
| Skin and coat brands | 2nd of 3 | 21.8% | Show ranking |
How is Purina measured?
Brandwave collects information about searches that people make online using Purina’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- purina
Who owns Purina?
Purina is owned by 
Nestlé. Brandwave also tracks 
NAN, 
Nesquik, owned by the same company, worldwide.
Do you work for Purina? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Purina your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.