Purina vs Whiskas:Which is searched more?
In September 2026, Purina and Whiskas were level on Share of Search among kitten food brands worldwide, with an estimated 165K branded searches each, at 12.4% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Purina or Whiskas?
Compare the kitten food brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purina, Whiskas. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Whiskas | Instinct |
|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.6% | 12.6% | 10.4% | 0.05% |
| Nov 2025 | 43.3% | 35.4% | 10.6% | 10.6% | 0.03% |
| Dec 2025 | 41.3% | 33.8% | 12.4% | 12.4% | 0.02% |
| Jan 2026 | 43.3% | 35.4% | 10.6% | 10.6% | 0.03% |
| Feb 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Mar 2026 | 51.3% | 28.1% | 10.3% | 10.3% | 0.03% |
| Apr 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| May 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.02% |
| Jun 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Jul 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Aug 2026 | 46.3% | 31% | 11.4% | 11.4% | 0.03% |
| Sep 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.04% |
How has the Purina and Whiskas comparison changed over the last 12 months?
3 findings
- Purina was ahead of Whiskas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Purina’s estimated Share of Search among kitten food brands worldwide moved from 12.6% to 12.4%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among kitten food brands worldwide moved from 10.4% to 12.4%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for kitten food brands worldwide in September 2026?
2 changes
In September 2026, Purina gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.
In September 2026, Whiskas gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.
Other head-to-heads among kitten food brands
How each brand is measured
Brandwave collects information about searches that people make online using Purina’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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