Royal Canin vs Whiskas:Which is searched more?
In September 2026, Royal Canin had more branded searches than Whiskas among kitten food brands worldwide. Royal Canin was estimated to have 550K branded searches compared to Whiskas’ 165K, and held a 41.3% Share of Search versus Whiskas’ 12.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Royal Canin or Whiskas?
Compare the kitten food brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royal Canin, Whiskas. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Whiskas | Instinct |
|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.6% | 12.6% | 10.4% | 0.05% |
| Nov 2025 | 43.3% | 35.4% | 10.6% | 10.6% | 0.03% |
| Dec 2025 | 41.3% | 33.8% | 12.4% | 12.4% | 0.02% |
| Jan 2026 | 43.3% | 35.4% | 10.6% | 10.6% | 0.03% |
| Feb 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Mar 2026 | 51.3% | 28.1% | 10.3% | 10.3% | 0.03% |
| Apr 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| May 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.02% |
| Jun 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Jul 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Aug 2026 | 46.3% | 31% | 11.4% | 11.4% | 0.03% |
| Sep 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.04% |
How has the Royal Canin and Whiskas comparison changed over the last 12 months?
3 findings
- Royal Canin was ahead of Whiskas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among kitten food brands worldwide moved from 42.3% to 41.3%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among kitten food brands worldwide moved from 10.4% to 12.4%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for kitten food brands worldwide in September 2026?
2 changes
In September 2026, Whiskas gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.
In September 2026, Royal Canin lost estimated Share of Search among kitten food brands worldwide, from 46.3% to 41.3%.
Other head-to-heads among kitten food brands
How each brand is measured
Brandwave collects information about searches that people make online using Royal Canin’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Royal Canin
1 branded search term
- royal canin
Whiskas
1 branded search term
- whiskas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.