Instinct vs Purina:Which is searched more?

Name: Instinct vs Purina: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Purina had more branded searches than Instinct among kitten food brands worldwide. Purina was estimated to have 165K branded searches compared to Instinct’s 480, and held a 12.4% Share of Search versus Instinct’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among kitten food brands worldwide in September 2026Which is more popular in search, Instinct or Purina?

Follow Instinct vs Purina and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Instinct or Purina?

Compare the kitten food brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Instinct and Purina among kitten food brands worldwide, by month

Month	Royal Canin	Hill's	Purina	Whiskas	Instinct
Oct 2025	42.3%	34.6%	12.6%	10.4%	0.05%
Nov 2025	43.3%	35.4%	10.6%	10.6%	0.03%
Dec 2025	41.3%	33.8%	12.4%	12.4%	0.02%
Jan 2026	43.3%	35.4%	10.6%	10.6%	0.03%
Feb 2026	41.3%	33.8%	12.4%	12.4%	0.03%
Mar 2026	51.3%	28.1%	10.3%	10.3%	0.03%
Apr 2026	41.3%	33.8%	12.4%	12.4%	0.03%
May 2026	41.3%	33.8%	12.4%	12.4%	0.02%
Jun 2026	41.3%	33.8%	12.4%	12.4%	0.03%
Jul 2026	41.3%	33.8%	12.4%	12.4%	0.03%
Aug 2026	46.3%	31%	11.4%	11.4%	0.03%
Sep 2026	41.3%	33.8%	12.4%	12.4%	0.04%

How has the Instinct and Purina comparison changed over the last 12 months?

3 findings

Purina was ahead of Instinct in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Instinct’s estimated Share of Search among kitten food brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 720 to 480.
Across the 12 months ending September 2026, Purina’s estimated Share of Search among kitten food brands worldwide moved from 12.6% to 12.4%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for kitten food brands worldwide in September 2026?

2 changes

In September 2026, Purina gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.
Estimated monthly branded searches for Instinct worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

Other head-to-heads among kitten food brands

How each brand is measured

Brandwave collects information about searches that people make online using Instinct’s and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.