How popular isInstinct in search?
In August 2026, there were an estimated 390 branded searches for Instinct worldwide which is down 45.8% over the last 11 months. Instinct holds 1% estimated Share of Search among veterinary practice software worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which veterinary practice software compete with Instinct?
Share of Search by month for ezyVet, Digitail, Vetstoria, Shepherd, Instinct. The figures are in the table below the chart.
View monthly share of search table
| Month | ezyVet | Digitail | Vetstoria | Shepherd | RxWorks | Instinct |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 22.4% | 8% | 4.4% | 2% | 2% |
| Nov 2025 | 59.9% | 26.7% | 6.5% | 4.3% | 1.6% | 1.1% |
| Dec 2025 | 63.1% | 23% | 6.8% | 4.5% | 1.7% | 0.91% |
| Jan 2026 | 61.4% | 22.4% | 8% | 5.3% | 1.6% | 1.3% |
| Feb 2026 | 62.4% | 22.8% | 6.7% | 5.3% | 1.7% | 1.1% |
| Mar 2026 | 57.5% | 25.6% | 7.5% | 6.2% | 1.9% | 1.2% |
| Apr 2026 | 62.2% | 22.7% | 6.7% | 5.3% | 2% | 1.1% |
| May 2026 | 59.5% | 26.5% | 6.4% | 5.1% | 1.6% | 0.86% |
| Jun 2026 | 58.6% | 26.1% | 6.3% | 6.3% | 1.6% | 1% |
| Jul 2026 | 62.6% | 22.8% | 6.8% | 5.4% | 1.4% | 1.1% |
| Aug 2026 | 59.4% | 26.5% | 6.4% | 5.1% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.4% | 22.2K | 0% | -3.2 points | |
| 2, held 2nd | 26.5% | 9.9K | +22.2% | +3.6 points | |
| 3, held 3rd | 6.4% | 2.4K | 0% | -0.3 points | |
| 4, held 4th | 5.1% | 1.9K | 0% | -0.3 points | |
| 5, held 5th | 1.6% | 590 | +22.9% | +0.2 points | |
| 6, held 6th | 1% | 390 | 0% | -0.1 points |
1.
ezyVet59.4%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -3.2 points.
2.Digitail
26.5%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +3.6 points.
6.4%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Shepherd5.1%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
RxWorks1.6%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.2 points.
6.Instinct
1%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Instinct and its closest rivals
How has branded search demand for Instinct changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Instinct worldwide fell from 720 to 390.
- Across the 11 months ending August 2026, Instinct’s estimated Share of Search among veterinary practice software worldwide decreased from 2% to 1%.
- Across the 11 months ending August 2026, Instinct’s estimated Share of Search among veterinary practice software worldwide peaked at 2% in October 2025 and was lowest at 0.86% in May 2026.
- Across the 11 months ending August 2026, Instinct fell from 5th to 6th among veterinary practice software worldwide.
How did search popularity change for veterinary practice software worldwide in August 2026?
6 changes
In August 2026, Digitail gained estimated Share of Search among veterinary practice software worldwide, from 22.8% to 26.5%.
In August 2026, ezyVet lost estimated Share of Search among veterinary practice software worldwide, from 62.6% to 59.4%.
Estimated monthly branded searches for Shepherd worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for Instinct worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026.
Estimated monthly branded searches for RxWorks worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.
Estimated monthly branded searches for Vetstoria worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Instinct measured?
Brandwave collects information about searches that people make online using Instinct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- instinct vet
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Is Instinct your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.