Brandwave

How popular isInstinct in search?

In September 2026, there were an estimated 480 branded searches for Instinct worldwide which is down 33.3% over the last 12 months. Instinct holds 0.04% estimated Share of Search among kitten food brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Royal Canin41.3%
  2. Hill's33.8%
  3. Purina12.4%
  4. Whiskas12.4%
  5. Instinct0.04%

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Which kitten food brands compete with Instinct?

Instinct against kitten food brands worldwide, by month

Share of Search by month for Royal Canin, Hill's, Purina, Whiskas, Instinct. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninHill'sPurinaWhiskasInstinct
Oct 202542.3%34.6%12.6%10.4%0.05%
Nov 202543.3%35.4%10.6%10.6%0.03%
Dec 202541.3%33.8%12.4%12.4%0.02%
Jan 202643.3%35.4%10.6%10.6%0.03%
Feb 202641.3%33.8%12.4%12.4%0.03%
Mar 202651.3%28.1%10.3%10.3%0.03%
Apr 202641.3%33.8%12.4%12.4%0.03%
May 202641.3%33.8%12.4%12.4%0.02%
Jun 202641.3%33.8%12.4%12.4%0.03%
Jul 202641.3%33.8%12.4%12.4%0.03%
Aug 202646.3%31%11.4%11.4%0.03%
Sep 202641.3%33.8%12.4%12.4%0.04%

  1. 1.Royal Canin

    41.3%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -5 points.

  2. 2.Hill's

    33.8%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Purina

    12.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Whiskas

    12.4%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Instinct

    0.04%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Instinct and its closest rivals

Every comparison with Instinct

How has branded search demand for Instinct changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Instinct worldwide fell from 720 to 480.
  • Across the 12 months ending September 2026, Instinct’s estimated Share of Search among kitten food brands worldwide held steady, from 0.05% to 0.04%.

How did search popularity change for kitten food brands worldwide in September 2026?

  1. In September 2026, Hill's gained estimated Share of Search among kitten food brands worldwide, from 31% to 33.8%.

  2. In September 2026, Purina gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.

  3. In September 2026, Whiskas gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.

  4. In September 2026, Royal Canin lost estimated Share of Search among kitten food brands worldwide, from 46.3% to 41.3%.

  5. Estimated monthly branded searches for Instinct worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

Where does Instinct compete?

Instinct is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kitten food brands5th of 50.04%Shown above
Veterinary practice software6th of 61.3%Show ranking

How is Instinct measured?

Brandwave collects information about searches that people make online using Instinct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • instinct vet

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How the Brand Demand Index is measured

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