Instinct vs Whiskas:Which is searched more?
In September 2026, Whiskas had more branded searches than Instinct among kitten food brands worldwide. Whiskas was estimated to have 165K branded searches compared to Instinct’s 480, and held a 12.4% Share of Search versus Instinct’s 0.04%. These are worldwide searches for English-language branded terms.
Follow Instinct vs Whiskas and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Instinct or Whiskas?
Compare the kitten food brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whiskas, Instinct. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Whiskas | Instinct |
|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.6% | 12.6% | 10.4% | 0.05% |
| Nov 2025 | 43.3% | 35.4% | 10.6% | 10.6% | 0.03% |
| Dec 2025 | 41.3% | 33.8% | 12.4% | 12.4% | 0.02% |
| Jan 2026 | 43.3% | 35.4% | 10.6% | 10.6% | 0.03% |
| Feb 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Mar 2026 | 51.3% | 28.1% | 10.3% | 10.3% | 0.03% |
| Apr 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| May 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.02% |
| Jun 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Jul 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.03% |
| Aug 2026 | 46.3% | 31% | 11.4% | 11.4% | 0.03% |
| Sep 2026 | 41.3% | 33.8% | 12.4% | 12.4% | 0.04% |
How has the Instinct and Whiskas comparison changed over the last 12 months?
3 findings
- Whiskas was ahead of Instinct in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instinct’s estimated Share of Search among kitten food brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 720 to 480.
- Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among kitten food brands worldwide moved from 10.4% to 12.4%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for kitten food brands worldwide in September 2026?
2 changes
In September 2026, Whiskas gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.
Estimated monthly branded searches for Instinct worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
Other head-to-heads among kitten food brands
How each brand is measured
Brandwave collects information about searches that people make online using Instinct’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.