K9 Natural vs Purina:Which is searched more?
In September 2026, Purina had more branded searches than K9 Natural among pet food brands worldwide. Purina was estimated to have 165K branded searches compared to K9 Natural’s 3.6K, and held a 10.8% Share of Search versus K9 Natural’s 0.23%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, K9 Natural or Purina?
Compare the pet food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purina, K9 Natural. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Whiskas | Black Hawk | Eukanuba | ZIWI Peak | K9 Natural |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 30.5% | 11.1% | 9.1% | 7.5% | 2.7% | 1.5% | 0.2% |
| Nov 2025 | 37.9% | 30.9% | 9.3% | 9.3% | 7.6% | 2.8% | 2% | 0.2% |
| Dec 2025 | 36.5% | 29.8% | 10.9% | 10.9% | 7.3% | 2.7% | 1.6% | 0.19% |
| Jan 2026 | 37.4% | 30.6% | 9.2% | 9.2% | 9.2% | 2.8% | 1.6% | 0.2% |
| Feb 2026 | 36.4% | 29.8% | 10.9% | 10.9% | 7.3% | 2.7% | 1.7% | 0.19% |
| Mar 2026 | 44.8% | 24.5% | 9% | 9% | 9% | 2.2% | 1.4% | 0.2% |
| Apr 2026 | 34.3% | 28.1% | 10.3% | 10.3% | 12.5% | 2.5% | 1.7% | 0.22% |
| May 2026 | 35.8% | 29.3% | 10.7% | 10.7% | 8.8% | 2.6% | 1.8% | 0.23% |
| Jun 2026 | 35.8% | 29.3% | 10.7% | 10.7% | 8.8% | 2.6% | 1.7% | 0.23% |
| Jul 2026 | 35.8% | 29.3% | 10.7% | 10.7% | 8.8% | 2.6% | 1.7% | 0.23% |
| Aug 2026 | 40.6% | 27.1% | 9.9% | 9.9% | 8.1% | 2.4% | 1.6% | 0.22% |
| Sep 2026 | 35.9% | 29.4% | 10.8% | 10.8% | 8.8% | 2.6% | 1.5% | 0.23% |
How has the K9 Natural and Purina comparison changed over the last 12 months?
3 findings
- Purina was ahead of K9 Natural in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K9 Natural’s estimated Share of Search among pet food brands worldwide moved from 0.2% to 0.23%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Purina’s estimated Share of Search among pet food brands worldwide moved from 11.1% to 10.8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for pet food brands worldwide in September 2026?
1 change
In September 2026, Purina gained estimated Share of Search among pet food brands worldwide, from 9.9% to 10.8%.
Other head-to-heads among pet food brands
How each brand is measured
Brandwave collects information about searches that people make online using K9 Natural’s and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
K9 Natural
1 branded search term
- k9 natural
Purina
1 branded search term
- purina
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.