Brandwave

Royal Canin vs Whiskas:Which is searched more?

In September 2026, Royal Canin had more branded searches than Whiskas among pet food brands worldwide. Royal Canin was estimated to have 550K branded searches compared to Whiskas’ 165K, and held a 35.9% Share of Search versus Whiskas’ 10.8%. These are worldwide searches for English-language branded terms.

Share of Search among pet food brands worldwide in September 2026Which is more popular in search, Royal Canin or Whiskas?
Royal Canin35.9%550K searches
vs
Whiskas10.8%165K searches

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Which is more popular in search, Royal Canin or Whiskas?

Compare the pet food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Royal Canin and Whiskas among pet food brands worldwide, by month

Share of Search by month for Royal Canin, Whiskas. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninHill'sPurinaWhiskasBlack HawkEukanubaZIWI PeakK9 Natural
Oct 202537.3%30.5%11.1%9.1%7.5%2.7%1.5%0.2%
Nov 202537.9%30.9%9.3%9.3%7.6%2.8%2%0.2%
Dec 202536.5%29.8%10.9%10.9%7.3%2.7%1.6%0.19%
Jan 202637.4%30.6%9.2%9.2%9.2%2.8%1.6%0.2%
Feb 202636.4%29.8%10.9%10.9%7.3%2.7%1.7%0.19%
Mar 202644.8%24.5%9%9%9%2.2%1.4%0.2%
Apr 202634.3%28.1%10.3%10.3%12.5%2.5%1.7%0.22%
May 202635.8%29.3%10.7%10.7%8.8%2.6%1.8%0.23%
Jun 202635.8%29.3%10.7%10.7%8.8%2.6%1.7%0.23%
Jul 202635.8%29.3%10.7%10.7%8.8%2.6%1.7%0.23%
Aug 202640.6%27.1%9.9%9.9%8.1%2.4%1.6%0.22%
Sep 202635.9%29.4%10.8%10.8%8.8%2.6%1.5%0.23%

How has the Royal Canin and Whiskas comparison changed over the last 12 months?

  • Royal Canin was ahead of Whiskas in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among pet food brands worldwide moved from 37.3% to 35.9%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among pet food brands worldwide moved from 9.1% to 10.8%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for pet food brands worldwide in September 2026?

  1. In September 2026, Whiskas gained estimated Share of Search among pet food brands worldwide, from 9.9% to 10.8%.

  2. In September 2026, Royal Canin lost estimated Share of Search among pet food brands worldwide, from 40.6% to 35.9%.

Other head-to-heads among pet food brands

How each brand is measured

Brandwave collects information about searches that people make online using Royal Canin’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Royal Canin

1 branded search term

  • royal canin

Whiskas

1 branded search term

  • whiskas

How the Brand Demand Index is measured

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