Brandwave

How popular isWhiskas in search?

In September 2026, there were an estimated 165K branded searches for Whiskas worldwide which held steady over the last 12 months. Whiskas holds 10.8% estimated Share of Search among pet food brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Royal Canin35.9%
  2. Hill's29.4%
  3. Purina10.8%
  4. Whiskas10.8%
  5. Black Hawk8.8%
  6. Eukanuba2.6%
  7. ZIWI Peak1.5%
  8. K9 Natural0.23%
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Which pet food brands compete with Whiskas?

Whiskas against pet food brands worldwide, by month

Share of Search by month for Royal Canin, Hill's, Purina, Whiskas, Black Hawk, Eukanuba. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninHill'sPurinaWhiskasBlack HawkEukanubaZIWI PeakK9 Natural
Oct 202537.3%30.5%11.1%9.1%7.5%2.7%1.5%0.2%
Nov 202537.9%30.9%9.3%9.3%7.6%2.8%2%0.2%
Dec 202536.5%29.8%10.9%10.9%7.3%2.7%1.6%0.19%
Jan 202637.4%30.6%9.2%9.2%9.2%2.8%1.6%0.2%
Feb 202636.4%29.8%10.9%10.9%7.3%2.7%1.7%0.19%
Mar 202644.8%24.5%9%9%9%2.2%1.4%0.2%
Apr 202634.3%28.1%10.3%10.3%12.5%2.5%1.7%0.22%
May 202635.8%29.3%10.7%10.7%8.8%2.6%1.8%0.23%
Jun 202635.8%29.3%10.7%10.7%8.8%2.6%1.7%0.23%
Jul 202635.8%29.3%10.7%10.7%8.8%2.6%1.7%0.23%
Aug 202640.6%27.1%9.9%9.9%8.1%2.4%1.6%0.22%
Sep 202635.9%29.4%10.8%10.8%8.8%2.6%1.5%0.23%

  1. 1.Royal Canin

    35.9%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4.7 points.

  2. 2.Hill's

    29.4%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Purina

    10.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Whiskas

    10.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Black Hawk

    8.8%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Eukanuba

    2.6%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.ZIWI Peak

    1.5%

    Held 7th. 22.9K estimated branded searches, -12.6% vs prior month. Share -0.1 points.

  8. 8.K9 Natural

    0.23%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Whiskas and its closest rivals

Every comparison with Whiskas

How has branded search demand for Whiskas changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Whiskas worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among pet food brands worldwide increased from 9.1% to 10.8%.
  • Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among pet food brands worldwide peaked at 10.9% in December 2025 and was lowest at 9% in March 2026.

How did search popularity change for pet food brands worldwide in September 2026?

  1. In September 2026, Hill's gained estimated Share of Search among pet food brands worldwide, from 27.1% to 29.4%.

  2. In September 2026, Purina gained estimated Share of Search among pet food brands worldwide, from 9.9% to 10.8%.

  3. In September 2026, Whiskas gained estimated Share of Search among pet food brands worldwide, from 9.9% to 10.8%.

  4. In September 2026, Black Hawk gained estimated Share of Search among pet food brands worldwide, from 8.1% to 8.8%.

  5. In September 2026, Royal Canin lost estimated Share of Search among pet food brands worldwide, from 40.6% to 35.9%.

  6. Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Where does Whiskas compete?

Whiskas is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet food brands4th of 810.8%Shown above
Kitten food brands4th of 512.4%Show ranking
Cat food brands3rd of 513.9%Show ranking

How is Whiskas measured?

Brandwave collects information about searches that people make online using Whiskas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • whiskas

How the Brand Demand Index is measured

Who owns Whiskas?

Whiskas is owned by Mars. Brandwave also tracks Nom Nom, Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit and Royal Canin, owned by the same company, worldwide.

Do you work for Whiskas? To request corrections or removal please contact us via our support page and we will be happy to assist.

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