Brandwave

How popular isK9 Natural in search?

In September 2026, there were an estimated 3.6K branded searches for K9 Natural worldwide which held steady over the last 12 months. K9 Natural holds 0.23% estimated Share of Search among pet food brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Royal Canin35.9%
  2. Hill's29.4%
  3. Purina10.8%
  4. Whiskas10.8%
  5. Black Hawk8.8%
  6. Eukanuba2.6%
  7. ZIWI Peak1.5%
  8. K9 Natural0.23%
K9 Natural website (opens in a new tab)

Follow K9 Natural and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which pet food brands compete with K9 Natural?

K9 Natural against pet food brands worldwide, by month

Share of Search by month for Royal Canin, Hill's, Purina, Whiskas, Black Hawk, Eukanuba, K9 Natural. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninHill'sPurinaWhiskasBlack HawkEukanubaZIWI PeakK9 Natural
Oct 202537.3%30.5%11.1%9.1%7.5%2.7%1.5%0.2%
Nov 202537.9%30.9%9.3%9.3%7.6%2.8%2%0.2%
Dec 202536.5%29.8%10.9%10.9%7.3%2.7%1.6%0.19%
Jan 202637.4%30.6%9.2%9.2%9.2%2.8%1.6%0.2%
Feb 202636.4%29.8%10.9%10.9%7.3%2.7%1.7%0.19%
Mar 202644.8%24.5%9%9%9%2.2%1.4%0.2%
Apr 202634.3%28.1%10.3%10.3%12.5%2.5%1.7%0.22%
May 202635.8%29.3%10.7%10.7%8.8%2.6%1.8%0.23%
Jun 202635.8%29.3%10.7%10.7%8.8%2.6%1.7%0.23%
Jul 202635.8%29.3%10.7%10.7%8.8%2.6%1.7%0.23%
Aug 202640.6%27.1%9.9%9.9%8.1%2.4%1.6%0.22%
Sep 202635.9%29.4%10.8%10.8%8.8%2.6%1.5%0.23%

  1. 1.Royal Canin

    35.9%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4.7 points.

  2. 2.Hill's

    29.4%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Purina

    10.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Whiskas

    10.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Black Hawk

    8.8%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Eukanuba

    2.6%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.ZIWI Peak

    1.5%

    Held 7th. 22.9K estimated branded searches, -12.6% vs prior month. Share -0.1 points.

  8. 8.K9 Natural

    0.23%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between K9 Natural and its closest rivals

Every comparison with K9 Natural

How has branded search demand for K9 Natural changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for K9 Natural worldwide held steady at 3.6K.
  • Across the 12 months ending September 2026, K9 Natural’s estimated Share of Search among pet food brands worldwide held steady, from 0.2% to 0.23%.

How did search popularity change for pet food brands worldwide in September 2026?

  1. In September 2026, Hill's gained estimated Share of Search among pet food brands worldwide, from 27.1% to 29.4%.

  2. In September 2026, Purina gained estimated Share of Search among pet food brands worldwide, from 9.9% to 10.8%.

  3. In September 2026, Whiskas gained estimated Share of Search among pet food brands worldwide, from 9.9% to 10.8%.

  4. In September 2026, Black Hawk gained estimated Share of Search among pet food brands worldwide, from 8.1% to 8.8%.

  5. In September 2026, Royal Canin lost estimated Share of Search among pet food brands worldwide, from 40.6% to 35.9%.

  6. Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Where does K9 Natural compete?

K9 Natural is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet food brands8th of 80.23%Shown above
Dog treat brands5th of 53.9%Show ranking

How is K9 Natural measured?

Brandwave collects information about searches that people make online using K9 Natural’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • k9 natural

Do you work for K9 Natural? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is K9 Natural your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free