How popular isAirwaves in search?
In September 2026, there were an estimated 40.5K branded searches for Airwaves worldwide which is down 18.2% over the last 12 months. Airwaves holds 2.6% estimated Share of Search among chewing gum and mint brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Eclipse53.2%Tic Tac23.8%
- Mentos13%
- Extra4.8%
- Airwaves2.6%
- Juicy Fruit2.6%
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Which chewing gum and mint brands compete with Airwaves?
Share of Search by month for Eclipse, Tic Tac, Mentos, Extra, Airwaves, Juicy Fruit. The figures are in the table below the chart.
View monthly share of search table
| Month | Eclipse | Tic Tac | Mentos | Extra | Airwaves | Juicy Fruit |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.5% | 18.8% | 10.3% | 3.8% | 2.5% | 2.1% |
| Nov 2025 | 60.5% | 18.2% | 12.2% | 3.7% | 3% | 2.5% |
| Dec 2025 | 70.2% | 14.1% | 9.4% | 2.8% | 1.9% | 1.5% |
| Jan 2026 | 66.8% | 16.4% | 9% | 2.7% | 3.3% | 1.8% |
| Feb 2026 | 78.4% | 10.5% | 5.8% | 2.1% | 1.7% | 1.4% |
| Mar 2026 | 73.3% | 12.1% | 8.1% | 3% | 2% | 1.6% |
| Apr 2026 | 69.3% | 13.9% | 9.3% | 3.4% | 2.3% | 1.9% |
| May 2026 | 62.8% | 18.9% | 10.3% | 3.8% | 2.1% | 2.1% |
| Jun 2026 | 60.8% | 18.3% | 12.2% | 3.7% | 2.5% | 2.5% |
| Jul 2026 | 66.1% | 16.3% | 10.9% | 2.7% | 2.2% | 1.8% |
| Aug 2026 | 91.9% | 3.7% | 2.5% | 0.91% | 0.5% | 0.5% |
| Sep 2026 | 53.2% | 23.8% | 13% | 4.8% | 2.6% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.2% | 823K | -89% | -38.7 points | |
| 2, held 2nd | 23.8% | 368K | +22.3% | +20.1 points | |
| 3, held 3rd | 13% | 201K | 0% | +10.5 points | |
| 4, held 4th | 4.8% | 74K | 0% | +3.9 points | |
| 5, held 5th | 2.6% | 40.5K | 0% | +2.1 points | |
| 6, held 6th | 2.6% | 40.5K | 0% | +2.1 points |
1.
Eclipse53.2%
Held 1st. 823K estimated branded searches, -89% vs prior month. Share -38.7 points.
2.
23.8%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +20.1 points.
3.Mentos
13%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +10.5 points.
4.
Extra4.8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +3.9 points.
5.
Airwaves2.6%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
2.6%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
Compare search popularity between Airwaves and its closest rivals
Every comparison with Airwaves
5 comparisons
How has branded search demand for Airwaves changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Airwaves worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide peaked at 3.3% in January 2026 and was lowest at 0.5% in August 2026.
How did search popularity change for chewing gum and mint brands worldwide in September 2026?
6 changes
In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 3.7% to 23.8%.
In September 2026, Mentos gained estimated Share of Search among chewing gum and mint brands worldwide, from 2.5% to 13%.
In September 2026, Extra gained estimated Share of Search among chewing gum and mint brands worldwide, from 0.91% to 4.8%.
In September 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands worldwide, from 0.5% to 2.6%.
In September 2026, Juicy Fruit gained estimated Share of Search among chewing gum and mint brands worldwide, from 0.5% to 2.6%.
In September 2026, Eclipse lost estimated Share of Search among chewing gum and mint brands worldwide, from 91.9% to 53.2%.
How is Airwaves measured?
Brandwave collects information about searches that people make online using Airwaves’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- airwaves
Who owns Airwaves?
Airwaves is owned by 
Mars. Brandwave also tracks 
Nom Nom, 
Dolmio, Eclipse, Extra, Juicy Fruit, 
Whiskas, owned by the same company, worldwide.
Do you work for Airwaves? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Airwaves your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.